Loyalty Program for Dance Studio in Amsterdam

Running a dance studio in Amsterdam means competing for customers who have more choices than ever. A digital loyalty program that rewards your regulars — without asking them to download another app — is the most cost-effective way to keep them coming back.

In Amsterdam, you tap your OV-chipkaart for the tram and use iDEAL for everything online -- and neither experience has trained the average Amsterdammer to think of their phone as anything less than a complete utility for daily life, including loyalty. Albert Heijn's Bonuskaart has made 11 million Dutch adults accustomed to tapping a card for rewards every time they shop; the question for a Jordaan cafe or De Pijp salon is whether their regulars carry that expectation when they walk through the door. Gezelligheid -- the Dutch concept of the warm, welcoming feeling of belonging in a favourite space -- is what loyalty programmes are ultimately selling, and Amsterdam's independent businesses in the Negen Straatjes and Oud-Zuid already provide it naturally. A wallet loyalty card formalises that feeling with accumulated value.

LoyaltyPass puts a branded loyalty card directly into Apple Wallet and Google Wallet.Amsterdam's customers add it in seconds, your staff scans it at checkout, and you keep them engaged with push notifications — all for less than the cost of a single no-show appointment.