LoyaltyPass Blog

The LoyaltyPass playbook

Strategies, case studies, and product insights to help you build a loyalty program that measurably grows repeat revenue.

All Guide Playbooks Industries Product Comparison

Playbooks

11 min read

Dunkin' Rewards Loyalty Program: The Small Business Playbook

Dunkin' Rewards gives members 10 points per $1 spent, redeemable for free food and drinks from 150 points. Its "Boosted Status" tier rewards the most frequent visitors with 20% more points. The program has over 13 million members and drives roughly 60% of Dunkin's total revenue. Here's how your busi

Nora Kent

Mar 30, 2026

Playbooks

9 min read

The Carrefour Loyalty Program Playbook: How a Global Retail Giant Keeps Customers Coming Back

Carrefour runs the biggest retail loyalty program in Spain and a top-three program in the Middle East. This playbook covers the five tactics behind Club Carrefour and MyCLUB, how Carrefour uses data as a revenue stream, what went wrong in France and how they fixed it — and how any multi-channel reta

Chloe Reed

Mar 23, 2026

Playbooks

12 min read

How Shukran Rewards Became the UAE's Most Powerful Retail Loyalty Machine

Shukran Rewards is the UAE's top retail loyalty program — with 14 million active members across 50+ brands. This playbook breaks down how it works, why customers keep coming back, and how small businesses in the GCC can copy its best moves on a smaller budget.

Nora Kent

Mar 16, 2026

Playbooks

12 min read

How REI builds customer loyalty: the $30 membership that prints repeat revenue

REI Co-op has over 25 million members who spend more, return less, and recruit others — all from a one-time $30 fee. This playbook breaks down exactly how they did it and gives small business owners a clear roadmap to copy those results without a co-op budget.

Nora Kent

Mar 9, 2026

How Boots' Advantage Card Keeps 17 Million Customers Loyal

Playbooks

12 min read

How Boots' Advantage Card Keeps 17 Million Customers Loyal

The Boots Advantage Card loyalty program has spent nearly 30 years turning casual shoppers into loyal regulars. This playbook breaks down exactly how it works — and which tactics small businesses can use today without a Boots-sized budget.

Nora Kent

Mar 2, 2026

Playbooks

9 min read

Chipotle Rewards loyalty program: what really works (and how small restaurants can steal it)

Chipotle Rewards has grown from zero to 21 million active members in six years. This playbook breaks down how the program works, why it drives nearly 30% of total sales, and five tactics any small restaurant can use today.

Sacha Blanc

Feb 23, 2026

How Woolworths Everyday Rewards keeps 14 million Australians coming back (and what small businesses can steal from it)

Playbooks

12 min read

How Woolworths Everyday Rewards keeps 14 million Australians coming back (and what small businesses can steal from it)

**Meta title:** Woolworths Everyday Rewards: The Small Business Playbook

Nora Kent

Feb 16, 2026

Playbooks

9 min read

The Chick-fil-A Loyalty Program Playbook (2026)

Chick-fil-A generates more revenue per restaurant than any other fast-food chain in America. A big part of that is the Chick-fil-A One loyalty program. This playbook breaks down exactly how it works, the psychology behind it, and the specific tactics any small business can replicate today — no app b

Chloe Reed

Feb 9, 2026

Playbooks

12 min read

Nike Loyalty Program: What It Is and What Small Businesses Can Steal From It

Nike's loyalty program doesn't run on points. It runs on access, identity, and belonging — and it works. With over 300 million members who spend three times more than regular shoppers, Nike has built one of the most powerful retention engines in the world. Here's how it works and what smaller businesses can copy today.

Nora Kent

Feb 2, 2026

Playbooks

12 min read

How to Build a Small Business Loyalty Programme — Lessons from Tesco Clubcard

Tesco Clubcard turned data into £60bn in sales. Here's exactly how the strategy works — and how small business owners can copy it with a digital loyalty programme from £24/month.

Nora Kent

Jan 26, 2026

Playbooks

12 min read

The Club Pret Loyalty Program Playbook (2026)

The Club Pret loyalty program didn't just reward customers. It rewired their daily routine. Here's how Pret A Manger built one of hospitality's most talked-about membership programs, why it works psychologically, and which tactics any local business can replicate without a big-brand budget.

Sacha Blanc

Jan 19, 2026

Playbooks

12 min read

How Starbucks Retains Customers: The Loyalty Playbook Every Small Business Needs to Read

Starbucks Rewards has 35.5 million active U.S. members and drives nearly 60% of all company revenue. This playbook breaks down how Starbucks retains customers, the psychology behind their new program, and the five tactics any small business can copy today — no big budget needed.

Nora Kent

Jan 12, 2026

Playbooks

12 min read

The Sephora Loyalty Program Playbook: Steal These Tactics for Your Small Business

Sephora's Beauty Insider has 40 million members across the U.S. and Canada. This playbook breaks down how it works, why customers keep coming back, and what any small business can copy today — no big budget needed.

Nora Kent

Jan 5, 2026