How does a loyalty card work for service-based businesses that come to the customer?

Your crew leader uses the free merchant app to scan the homeowner's wallet pass after each service visit — or you can update cards in batch from the office. Because lawn care visits happen 20–40 times a year, customers accumulate rewards quickly and build a genuine attachment to your business.

Can I reward customers for signing annual contracts or pre-paying for a season?

Absolutely. Award bonus points for signing a full-season contract or paying upfront. It's a powerful incentive that increases your cash flow while rewarding the customers most committed to your service.

How do I re-engage customers who didn't renew last spring?

Send a "Welcome back" push notification to lapsed customers as spring approaches. Even customers who used a competitor last summer still have your loyalty pass in their wallet — and a well-timed push with a returning-customer offer can win them back.

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Loyalty Programs for Lawn Care

Build customer loyalty like TruGreen — without their national marketing budget. A digital wallet pass keeps your lawn care customers locked in season after season.

Digital loyalty cards for lawn care and landscaping businesses that retain seasonal customers and sell annual service plans. Apple Wallet & Google Wallet passes — no customer app download required.

20–40x/year

Typical visit frequency

$50–$200

Average ticket size

10 min

Setup time

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The Lawn Care loyalty challenge

Every lawn care owner faces the same retention problems. Here's what LoyaltyPass solves.

Seasonal businesses lose customers to competitors every spring when homeowners go looking for quotes — a loyalty program creates switching costs.

Upselling from basic mowing to full landscape care packages requires consistent communication between service visits.

High employee turnover means the relationship between customer and crew changes — a loyalty system keeps the relationship with the business, not the individual.

How LoyaltyPass works for lawn care owners

From signup to your first customer scan in under 10 minutes — no developers, no hardware, no friction.

Design Your Pass

Upload your logo, pick your brand colors, and set your reward rules — stamps, points, or tiers. Takes under 5 minutes.

Share It Instantly

Print a QR code for your counter, text a link at checkout, or embed it in your email. No app download required for your customers.

Scan & Reward

Open the free merchant app, scan the customer's wallet pass, and add points or stamps in seconds. No special hardware needed.

Engage & Grow

Send push notifications for slow-day specials, re-engagement campaigns, and milestone rewards. Watch visit frequency climb.

Built for the way lawn care owners talk about loyalty

service planseason packagelawn care membership

The TruGreen benchmark

TruGreen built loyalty with their TruGreen Loyalty. You can do the same — without their budget.

LoyaltyPass gives independent lawn care owners the exact same loyalty mechanics that TruGreen use — digital wallet passes, push notifications, and real-time analytics — at a fraction of enterprise cost. Start for as little as $29/month.

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Ready to build loyalty for your lawn care?

14-day free trial. No credit card required. Cancel anytime. Setup takes under 10 minutes.

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Starting at $29/month · Apple Wallet & Google Wallet · No customer app required

Frequently asked questions

How does a loyalty card work for service-based businesses that come to the customer?: Your crew leader uses the free merchant app to scan the homeowner's wallet pass after each service visit — or you can update cards in batch from the office. Because lawn care visits happen 20–40 times a year, customers accumulate rewards quickly and build a genuine attachment to your business.
Can I reward customers for signing annual contracts or pre-paying for a season?: Absolutely. Award bonus points for signing a full-season contract or paying upfront. It's a powerful incentive that increases your cash flow while rewarding the customers most committed to your service.
How do I re-engage customers who didn't renew last spring?: Send a "Welcome back" push notification to lapsed customers as spring approaches. Even customers who used a competitor last summer still have your loyalty pass in their wallet — and a well-timed push with a returning-customer offer can win them back.

Join thousands of small business owners using LoyaltyPass to grow repeat revenue.

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