Loyalty Program for Tanning Salon in Kyoto

Running a tanning salon in Kyoto means competing for customers who have more choices than ever. A digital loyalty program that rewards your regulars, without asking them to download another app, is the most cost-effective way to keep them coming back.

Kyoto operates on a different commercial rhythm than Tokyo or Osaka -- the city's 1,600+ temples and shrines draw 50M+ visitors annually, but the permanent population of 1.4 million residents are the loyalty opportunity. Independent kissaten (traditional coffee shops), machiya-converted cafes, and century-old wagashi (Japanese confectionery) shops in Gion, Higashiyama, and Fushimi have regular customers who have been visiting for decades. The challenge in Kyoto is distinguishing loyal locals from tourists -- wallet-pass loyalty naturally self-selects for residents who keep the card and accumulate stamps, while tourists are captured as single visits. ICOCA is dominant for transit payments; Apple Pay adoption is high among Kyoto's university-educated demographic.

LoyaltyPass puts a branded loyalty card directly into Apple Wallet and Google Wallet.Kyoto's customers add it in seconds, your staff scans it at checkout, and you keep them engaged with push notifications. All for less than the cost of a single no-show appointment.