The best alternatives to Square Loyalty
Square Loyalty is convenient if you are all-in on Square POS. The moment you want a wallet card, a stamp program, or POS flexibility, you need something else.
Why businesses look for Square Loyalty alternatives
These are the pain points that push merchants to explore other options.
Square Loyalty only works inside Square POS. If you ever change payment processors, your entire loyalty program and customer history disappears.
There is no branded loyalty card. Customers earn invisible points tied to a phone number. Nothing physical or digital exists for them to carry or engage with.
Stamp-card programs are not supported. Square Loyalty is points-only, which rules it out for businesses that want a coffee-shop-style punch card.
LoyaltyPass
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Customers carry your fully branded loyalty card in Apple Wallet and Google Wallet. Not a phone number lookup.
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POS-independent: works with Square, any other POS, or no POS at all. Your loyalty program stays intact no matter what you use to take payment.
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Run stamp cards, points programs, or both: the mechanics Square Loyalty does not offer.
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Push notifications included in the base plan. No separate marketing subscription required.
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$29/month all-in. Cheaper than the $45/month Square Loyalty add-on, on top of your existing Square fees.
LoyaltyPass vs Square Loyalty: key differences
A quick side-by-side on the features that matter most.
Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.
Other Square Loyalty alternatives worth considering
LoyaltyPass is our recommendation, but the right pick depends on your situation. Here are three other options depending on your needs.
Loopy Loyalty
Businesses that want a simple digital stamp card in Apple Wallet and Google Wallet, POS-independent and easy to set up.
Visit Loopy LoyaltyStamp Me
Businesses, particularly in AU/NZ, that want a loyalty app customers download alongside digital wallet passes.
Visit Stamp MePassKit
Developers and technical teams building a fully custom wallet-pass loyalty system via API.
Visit PassKitFrequently asked questions
- Can I keep using Square POS after switching loyalty platforms?
- Yes. LoyaltyPass runs alongside Square POS. Square handles your payments; staff use the free LoyaltyPass merchant app on any smartphone to scan wallet passes. Nothing about your Square terminal setup changes.
- What happens to my Square Loyalty data when I switch?
- Square Loyalty stores your customer data inside Square. Before switching, download your loyalty report and customer export from Square Dashboard. Import the customer list and their point balances into LoyaltyPass so nobody starts from zero.
- Is there a loyalty platform that integrates with Square POS automatically?
- Square Loyalty is the only loyalty product that integrates directly at the Square POS checkout. All other loyalty platforms, including LoyaltyPass, run independently alongside Square via a separate QR scan at the end of each transaction.
- Why does Square Loyalty not issue wallet passes?
- Square Loyalty tracks points by matching a customer's phone number at the POS terminal. It was designed as a POS add-on, not a wallet-pass product. LoyaltyPass was built from the ground up around Apple Wallet and Google Wallet.
- Is $45/month for Square Loyalty worth it?
- If you are committed to Square POS and never plan to change, and all you need is a points program, Square Loyalty is convenient. If you want wallet passes, stamp cards, or the flexibility to switch POS without losing your loyalty program, it is not the right fit.
Ready to try LoyaltyPass?
14-day free trial. No credit card required. Setup takes under 10 minutes.
Starting at $29/month · Apple Wallet & Google Wallet · No customer app required