LoyaltyPass vs Boulevard
Boulevard is a polished client-experience platform for self-care businesses, where loyalty is a back-office toggle and there’s no branded consumer app. LoyaltyPass builds loyalty as the product — branded, wallet-native, owned by you — in any industry.
Feature comparison
Side-by-side breakdown of LoyaltyPass vs Boulevard on the features that matter most.
Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.
Where Boulevard wins
- 1
Boulevard has a genuinely polished booking and client-experience product for self-care businesses.
- 2
Strong integrated payments and a well-designed self-booking flow.
- 3
Good fit for established salons and spas that want a premium all-in-one platform.
Where LoyaltyPass wins
- 1
We make loyalty, memberships, and a branded customer experience the product — Boulevard’s loyalty is a generic points toggle.
- 2
You get your own branded consumer app; Boulevard has no branded consumer app at all.
- 3
Wallet-native loyalty means customers don’t have to download or log into anything to take part.
- 4
No 12-month lock-in and no per-booking marketing-attribution fees.
- 5
We work in any industry and integrate with your booking system rather than replacing it.
Pricing snapshot
Boulevard publishes tiered monthly pricing per location (roughly $176–$410) with add-ons, payment processing, and a 12-month contract. LoyaltyPass solutions start at $9,500 as a one-time build, scoped up front.
A loyalty solution built around your brand — a proven core plus what you need on top. Priced up front after a short discovery. No demo wall, no lock-in.
- +Apple Wallet + Google Wallet passes
- +Your own branded consumer app
- +Points, stamps, tiers & memberships
- +Integrates with your POS / CRM
- +Retention analytics dashboard
- +Your brand, your data — yours to keep
- +No 12-month lock-in
Boulevard publishes tiered monthly pricing per location (roughly $176–$410) with add-ons, payment processing, and a 12-month contract. LoyaltyPass solutions start at $9,500 as a one-time build, scoped up front.
Visit Boulevard pricing page for current rates.
Which one is right for your business?
Pick Boulevard if...
Established salons, spas, medspas, and barbershops that want a premium booking and client-experience platform with integrated payments, and are comfortable with a 12-month contract.
Pick LoyaltyPass if...
Brands that want loyalty, memberships, and a branded customer experience as the actual product — across any industry — built around their brand and owned by them.
Frequently asked questions
- Does Boulevard have a branded consumer app?
- No. Boulevard’s consumer touchpoint is its own web booking flow, and its loyalty is a back-office points toggle. LoyaltyPass builds your own branded consumer app plus wallet-native loyalty.
- Is LoyaltyPass a replacement for Boulevard?
- No. Boulevard is a booking and client-experience platform. LoyaltyPass is a loyalty and engagement layer that integrates with your booking system — keep what works, own your loyalty.
- How does pricing compare?
- Boulevard charges a monthly per-location subscription plus add-ons and payment processing, on a 12-month contract. LoyaltyPass is a one-time build from $9,500, with final scope priced up front and no lock-in.
- We’re not a salon or spa. Can you help?
- Yes. Boulevard is built specifically for appointment-based self-care businesses. LoyaltyPass is industry-agnostic — we build loyalty solutions for grocery, energy, telecom, insurance, retail, and more.
- Will I be charged per booking or per marketing email?
- No. Reviewers report Boulevard charges $2 per booking within 7 days of a marketing email. LoyaltyPass has no per-booking or attribution fees — you own the program and its data.
Ready to build a loyalty program that's yours?
Book a demo, or send us the shape of what you need for a scoped proposal. Solutions start at $9,500.
Built around your brand · Apple Wallet & Google Wallet · Owned by you · No lock-in