India, South Asia
Covers loyalty programs across India and South Asia: independent cafes and QSRs in Mumbai, Bengaluru, and Delhi; retail chains transitioning from paper loyalty to digital wallet passes; and UPI-native customer engagement for SMBs. Tracks Swiggy, Zomato Dining, and the independent F&B landscape across India's tier-1 and tier-2 cities.
Part of the LoyaltyPass editorial team. All articles draw on primary sources: brand announcements, industry research, and academic literature.
India's restaurant market is worth INR 5.5 lakh crore and growing fast. Independent restaurants that build direct loyalty beat platform dependency and reclaim their margins.
How independent specialty cafes in India's biggest cities build loyalty programs that keep regulars coming back against Third Wave Coffee, Starbucks, and Blue Tokai.
How Indian small businesses launch digital loyalty programs that work alongside UPI payments and fit the Google Wallet habits of 700M+ smartphone users.