PS

Priya Shah

UAE, Saudi Arabia, Middle East

Covers loyalty programs across the Gulf region: hypermarket programs, hospitality loyalty, and the rapid digital wallet adoption shaping loyalty delivery in Dubai, Abu Dhabi, and Riyadh. Tracks Careem, Noon, and the major regional retail chains.

Part of the LoyaltyPass editorial team. All articles draw on primary sources: brand announcements, industry research, and academic literature.

8 articles