Priya Shah

Priya Shah

UAE, Saudi Arabia, Middle East

Covers loyalty programs across the Gulf region: hypermarket programs, hospitality loyalty, and the rapid digital wallet adoption shaping loyalty delivery in Dubai, Abu Dhabi, and Riyadh. Tracks Careem, Noon, and the major regional retail chains.

Part of the LoyaltyPass editorial team. All articles draw on primary sources: brand announcements, industry research, and academic literature.

161 articles

PlaybooksFeb 17, 20268 min read

Etihad Guest Loyalty: What UAE Travel Retailers Can Learn

Etihad Airways is the UAE national carrier based in Abu Dhabi, operating flights across 60+ destinations globally. Its Etihad Guest loyalty programme rewards frequent flyers with miles redeemable across Etihad flights and a wide network of retail, hotel, and lifestyle partners. Here is what UAE independent travel, hospitality, and lifestyle retailers can learn from the Etihad Guest approach to customer loyalty.

PlaybooksFeb 13, 20268 min read

FirstCry UAE Loyalty: What UAE Baby Retailers Can Learn

FirstCry is one of the world's largest baby and children's products retailers, with a significant UAE presence combining online and offline channels. Its loyalty programme rewards purchases across baby, toddler, and children's product categories with points redeemable toward future purchases, supplemented by age-milestone personalisation. Here is what UAE independent baby, children's, and parenting retailers can learn.

PlaybooksFeb 5, 20268 min read

Virgin Megastore UAE Loyalty: What UAE Entertainment Retailers Can Learn

Virgin Megastore is one of the UAE's best-known entertainment and lifestyle retail destinations, operating across major shopping centres in Dubai and Abu Dhabi with a product range spanning electronics, gaming, music, books, and collectibles. Its loyalty programme rewards purchases with points redeemable across the Virgin Megastore network. Here is what UAE independent entertainment and electronics retailers can learn.

IndustriesOct 14, 20256 min read

Entertainment Venue Loyalty Program Saudi Arabia: How Cinemas, Bowling Alleys, and Escape Rooms Retain Customers

Saudi Arabia's entertainment sector has transformed since 2018, with cinemas, bowling alleys, escape rooms, and family entertainment centres now operating across Riyadh, Jeddah, and Dammam. These venues share a common retention problem: visit excitement followed by churn. A loyalty programme designed for the Saudi market, with Eid and school holiday campaigns in Arabic and English, changes that pattern.