Rihana Arab

Rihana Arab

Morocco, Egypt, North Africa, Levant

Covers loyalty programs across North Africa and the Levant: Moroccan cafe and retail culture, Egyptian hypermarket loyalty, and growing digital wallet adoption in Casablanca, Cairo, and Beirut. Tracks Carrefour Market, BIM, Label'Vie, and independent SMBs navigating digital loyalty in French- and Arabic-speaking markets.

Part of the LoyaltyPass editorial team. All articles draw on primary sources: brand announcements, industry research, and academic literature.