Loyalty Program for Retail Store in Tokyo

Running a retail store in Tokyo means competing for customers who have more choices than ever. A digital loyalty program that rewards your regulars, without asking them to download another app, is the most cost-effective way to keep them coming back.

Japan has the world's most sophisticated loyalty program culture -- point cards (point cards) are a national institution, with over 90% of Japanese consumers enrolled in at least one. Tokyo's independent cafe and specialty coffee scene in Shimokitazawa, Nakameguro, Yanaka, and Koenji has a deeply loyal regular customer base that returns to the same establishments for years. Suica and Pasmo transit cards have made phone-based tap-to-pay second nature for Tokyo commuters, and Apple Pay adoption is among the highest globally in Japan. The challenge for independent Tokyo businesses is standing out in a loyalty-saturated market -- wallet-pass loyalty that requires no app download and sends lock-screen push notifications offers a simpler, more direct channel than the standard point-card infrastructure.

LoyaltyPass puts a branded loyalty card directly into Apple Wallet and Google Wallet.Tokyo's customers add it in seconds, your staff scans it at checkout, and you keep them engaged with push notifications. All for less than the cost of a single no-show appointment.