Run a loyalty program that works with SumUp
SumUp has no built-in loyalty program. LoyaltyPass fills that gap: Apple Wallet and Google Wallet stamp cards and points programs that run alongside your SumUp reader with zero technical setup.
What SumUp loyalty can't do
SumUp is a strong cafes and retail platform. But its built-in loyalty has real gaps that matter for retention.
SumUp does not include any native loyalty or rewards program. There is no built-in tool for issuing stamps, points, or customer retention features. Businesses on SumUp must rely entirely on third-party solutions for loyalty.
SumUp's focus is purely on card acceptance and basic sales reporting. Customer engagement features such as loyalty tracking, reward notifications, or member databases are completely outside the SumUp product scope.
Without a loyalty layer, SumUp merchants have no structured way to encourage repeat visits, identify lapsing customers, or reward regulars: all critical for cafes and small retail businesses competing with chains that have established loyalty programs.
How LoyaltyPass + SumUp work together
LoyaltyPass does not replace SumUp. It sits alongside it as the dedicated loyalty layer, adding wallet passes and push notifications to your existing setup.
SumUp processes every contactless or card payment as it normally does. A few seconds later, staff open the LoyaltyPass merchant app on any smartphone and scan the customer's Apple Wallet or Google Wallet pass to award stamps or points.
Customers carry a fully branded loyalty card in their phone wallet. The card is specific to your business, showing your logo, colors, and current reward progress, not a generic loyalty app shared with other merchants.
LoyaltyPass push notifications let you reach your regulars with a midweek offer, a new product announcement, or an expiring reward reminder, directly on their lock screen without any additional marketing tool.
Because LoyaltyPass is independent of SumUp, you can change card readers or upgrade your payment setup in the future without rebuilding your loyalty program from scratch.
What LoyaltyPass adds to your SumUp setup
$99/month flat rate. 14-day free trial. No credit card required.
How to set up LoyaltyPass with SumUp
No technical integration. No API keys. No developer required. You can be scanning wallet passes on your first day.
Create your loyalty program
Sign up for the free trial. Set your reward rules, upload your logo, and brand your pass. SumUp merchants typically choose a simple stamp card: buy nine coffees, get the tenth free.
Install the merchant app on your phone
Download the free LoyaltyPass merchant app on the iPhone or Android you already use for SumUp. You use SumUp for the payment and then switch to LoyaltyPass to scan the loyalty pass.
Set up your enrollment QR code
Print the enrollment QR code and place it at your counter, on your table, or in your window. Customers scan it to add the loyalty card to Apple Wallet or Google Wallet. No form to fill in.
Scan after every sale
Once SumUp completes the payment, scan the customer's wallet pass with the merchant app. The stamp or point applies instantly. The card updates automatically in the customer's wallet.
Markets where SumUp is used
Business types that use SumUp
Frequently asked questions
- Does SumUp have a loyalty program?
- No. SumUp is a payments platform with no built-in loyalty or rewards feature. LoyaltyPass is the simplest way for SumUp merchants to add a full loyalty program with Apple Wallet and Google Wallet passes.
- Can I use LoyaltyPass on the same phone as my SumUp app?
- Yes. Both apps can run on the same iPhone or Android. Process the payment with SumUp, then switch to the LoyaltyPass merchant app to scan the customer's wallet pass. No extra device needed.
- Is LoyaltyPass available in Germany?
- Yes. LoyaltyPass is available globally. German businesses can set up their program in minutes. Apple Wallet is supported on all iPhones; Google Wallet is available on Android devices sold in Germany.
- What types of loyalty programs work for German cafes?
- Stamp cards (Stempelkarte) are the most familiar format for German cafe customers. Set a simple rule such as 10 stamps for a free coffee. LoyaltyPass also supports points programs if you prefer to reward by spend amount.
- How do customers add the loyalty card to their wallet?
- Customers scan the QR code you display at your counter. On iPhone, the card goes directly to Apple Wallet. On Android, it goes to Google Wallet. No app download and no form required.
Add loyalty to your SumUp setup today
14-day free trial. No credit card required. Setup takes under 10 minutes.
$99/month · Unlimited members · Apple Wallet & Google Wallet · Works with any POS