Run a loyalty program that works with Zettle
Zettle by PayPal has no built-in loyalty features. LoyaltyPass adds Apple Wallet and Google Wallet stamp cards and points programs to your Zettle setup across the Nordics and UK with zero technical integration.
What Zettle by PayPal loyalty can't do
Zettle by PayPal is a strong cafes and retail platform. But its built-in loyalty has real gaps that matter for retention.
Zettle does not include any loyalty or rewards functionality. It is a pure payments and sales reporting tool with no customer retention features built in. Businesses that want loyalty must use a separate solution entirely.
Because Zettle has no customer database or loyalty tracking, merchants have no visibility into which customers are regulars, who is lapsing, or how often their best customers return.
Nordic consumers are accustomed to loyalty programs from major chains such as 7-Eleven's Club, ICA's loyalty scheme, and Cafe-W loyalty cards. Small businesses running only Zettle without a loyalty layer cannot compete on retention with any of these.
How LoyaltyPass + Zettle by PayPal work together
LoyaltyPass does not replace Zettle by PayPal. It sits alongside it as the dedicated loyalty layer, adding wallet passes and push notifications to your existing setup.
Zettle handles every tap-to-pay and card transaction. After the sale, staff use the free LoyaltyPass merchant app on any smartphone to scan the customer's Apple Wallet or Google Wallet pass and award stamps or points.
Your customers carry a branded loyalty card on their phone, showing your logo and reward progress. In markets like Sweden and Norway where Swish and contactless payment are standard, adding a wallet loyalty card fits naturally into the existing payment-phone habit.
LoyaltyPass push notifications reach customers directly on their lock screen. Promote a slow afternoon with a flash offer or remind them they are one visit away from a reward, with no SMS costs and no email campaigns needed.
LoyaltyPass runs independently of Zettle. If you upgrade to a different card reader or payment processor, your loyalty program and member list carry over without any migration work.
What LoyaltyPass adds to your Zettle by PayPal setup
$99/month flat rate. 14-day free trial. No credit card required.
How to set up LoyaltyPass with Zettle by PayPal
No technical integration. No API keys. No developer required. You can be scanning wallet passes on your first day.
Set up your program
Start the free trial, upload your logo, pick your brand colors, and configure your stamp or points rules. No Zettle account link required.
Install the merchant app
Download the free LoyaltyPass merchant app on the same phone or tablet you use for Zettle. Process payments with Zettle, then scan the loyalty pass with LoyaltyPass.
Display your enrollment QR code
Print the enrollment QR code and put it at your counter or on your table. Customers scan it to add your loyalty card to Apple Wallet or Google Wallet instantly.
Scan at every visit
After Zettle completes the transaction, scan the customer's wallet pass with the merchant app. Stamps or points update immediately on the card.
Markets where Zettle by PayPal is used
Business types that use Zettle by PayPal
Frequently asked questions
- Does Zettle have a loyalty program?
- No. Zettle is a payments tool with no loyalty features. LoyaltyPass is the simplest way for Zettle merchants to run Apple Wallet and Google Wallet loyalty programs with no technical setup.
- Is LoyaltyPass available in Sweden, Norway, and Denmark?
- Yes. LoyaltyPass is available globally. Apple Wallet works on all iPhones in Nordic markets. Google Wallet is supported on Android devices in Sweden, Norway, Denmark, and Finland.
- How does this work in markets where Swish is the main payment method?
- LoyaltyPass is entirely separate from the payment step. Whether the customer pays by Swish, card, or cash, staff simply scan their LoyaltyPass wallet pass using the merchant app. The loyalty program works regardless of how the customer pays.
- Can I use LoyaltyPass at outdoor markets and pop-up events?
- Yes. The merchant app works on any smartphone with an internet connection. Because Zettle is popular for mobile selling, LoyaltyPass is a natural pairing for market stalls and pop-ups where you take Zettle payments.
- What loyalty format do Nordic cafes typically use?
- Stamp cards are the most familiar format, equivalent to a traditional paper punch card. A common rule is 10 stamps for a free coffee. LoyaltyPass delivers this digitally in Apple Wallet and Google Wallet.
Add loyalty to your Zettle by PayPal setup today
14-day free trial. No credit card required. Setup takes under 10 minutes.
$99/month · Unlimited members · Apple Wallet & Google Wallet · Works with any POS