Run a loyalty program without customers downloading an app
LoyaltyPass issues loyalty cards directly to Apple Wallet and Google Wallet, the apps already on every phone. Higher enrollment, lower friction, and all the same loyalty features.
14-day free trial. No credit card required.
App-based vs. wallet-pass loyalty
Every step in enrollment loses customers.
App-based loyalty: 6 steps to join
- Visit app store to find the loyalty app
- Download the app (50–100 MB)
- Create a new account with email and password
- Verify email address
- Allow notifications (many customers decline)
- Remember to open the app at checkout
LoyaltyPass wallet pass: 3 steps to join
- Scan QR code at the counter
- Tap "Add to Apple Wallet" or "Save to Google Wallet"
- Done. The card is in their wallet.
All the features, none of the app friction
Enrollment in one tap
Customers scan a QR code at your counter and tap to add the pass. No app store, no new account, no email verification. Enrollment takes under 10 seconds.
No uninstall risk
Loyalty apps get uninstalled when customers run out of storage. Wallet passes persist indefinitely. Once added, the card stays in Apple Wallet or Google Wallet permanently.
Lock-screen push notifications
Send promotions, re-engagement messages, and flash offers directly to the lock screen, without the customer needing to open any app.
Stamps and points both supported
Run a stamp card, a points program, tiered VIP rewards, or coupons. All program types work through Apple Wallet and Google Wallet without any customer app.
Full analytics without an app
Track visit frequency, redemption rates, active vs. lapsing customers, and enrollment trends from your LoyaltyPass dashboard.
Higher enrollment rates
Businesses that switch from app-based loyalty to wallet passes consistently report significantly higher enrollment because the friction is near zero.
How it works for your customers
Scan the QR code
Customer scans the enrollment QR code at your counter on their iPhone or Android.
Tap to add to wallet
One tap adds the loyalty card to Apple Wallet or Google Wallet. No app store, no account.
Earn and redeem
Staff scan their wallet pass at each visit to award stamps or points. Rewards are redeemed the same way.
Works for any customer-facing business
Any business with repeat customers benefits from a no-app loyalty program.
Frequently asked questions
How can a loyalty program work without customers downloading an app?
LoyaltyPass issues loyalty cards directly to Apple Wallet and Google Wallet — the apps already built into every iPhone and Android. Customers tap a link or scan a QR code to add the card. No new app, no account creation, no friction.
Why does app-free loyalty get higher enrollment rates?
Every step in the enrollment process loses customers. Asking someone to visit the app store, download a new app, create an account, and remember to open it at checkout loses the majority of interested customers. A wallet-pass approach removes all those steps.
What loyalty features are available without a customer app?
All of them. Stamp cards, points programs, tiered VIP rewards, push notifications, and real-time analytics all work through wallet passes. The customer never needs to open anything other than Apple Wallet or Google Wallet.
Do my staff need to download an app?
Yes, but only your staff. The free LoyaltyPass merchant app is for staff only — they use it to scan customer wallet passes at checkout. Customers never need to download anything.
What happens if a customer gets a new phone?
Wallet passes in Apple Wallet transfer automatically when a customer upgrades their iPhone or restores from backup. Google Wallet passes sync to the new device when the customer signs into their Google account. No action needed from the customer or from you.
Is a loyalty program without an app as engaging as one with an app?
More so, in most cases. App-based loyalty programs suffer from installation drop-off (customers do not install), and uninstall rates (apps get deleted). Wallet passes persist indefinitely, update silently, and appear on the lock screen with push notifications. The engagement surface is larger.
Switching from an app-based loyalty platform?