Digital loyalty cards for Australian small businesses
LoyaltyPass puts branded loyalty cards directly into Apple Wallet and Google Wallet. No app download for your customers, no hardware for your staff, and setup in under 10 minutes.
Why Australian businesses choose LoyaltyPass
Australia has one of the world's highest cafe-per-capita rates, a strong brunch culture, and an independent hospitality sector that relies heavily on repeat local customers. Digital wallet adoption is among the highest in the developed world: over 80% of transactions at major Australian retailers are contactless.
Wallet-native loyalty
Your loyalty card lives in Apple Wallet and Google Wallet. Customers add it in seconds with no app download. It shows up on the lock screen every time they walk past your business.
Push notifications at 90% open rate
Apple Pay and Google Pay are used for the majority of card transactions at Australian cafes, restaurants, and retailers, making wallet passes a natural fit for loyalty programs. Push notifications reach every loyalty pass holder directly on their lock screen, with open rates that email and SMS cannot match.
Works with your existing POS
LoyaltyPass works alongside Square AU, Tyro EFTPOS, Lightspeed, and any other system you already use. Your staff scan loyalty passes with a free app on any smartphone. No hardware, no integration project.
Over 90% of Australian consumers belong to at least one loyalty program, according to research by Mastercard and Roy Morgan.
Popular industries in Australia
LoyaltyPass works across dozens of verticals. Here are the industries whereAustralian businesses get the most from digital loyalty.
Coffee Shop
Digital stamp cards for coffee shops and cafes that bring regulars back daily without paper punch cards that get lost or faked.
Restaurant
Digital loyalty programs for restaurants that reward repeat diners and bring customers back between their regular visits.
Hair Salon
Digital loyalty cards for hair salons that reward returning clients and reduce the gap between appointments.
Gym
Digital loyalty programs for gyms and fitness centres that reward consistent members and reduce early cancellations.
Barbershop
Digital loyalty cards for barbershops that reward regular clients and fill the chair between every-three-week visits.
View all industries30+ verticals supportedMajor cities we serve in Australia
LoyaltyPass works for businesses in every Australian city. These are some of the markets where we have the most active merchants.
Works with the systems you already use
LoyaltyPass is not locked to any payment terminal or POS provider. It works alongside any system in Australia.
Payment methods accepted by your customers: Tap-and-go (very high adoption), Apple Pay, Google Pay. LoyaltyPass works independently of payment, so there is nothing to change.
How LoyaltyPass works for Australian businesses
From sign-up to your first customer scan in under 10 minutes. No developers, no hardware, no friction.
Design your pass
Upload your logo, pick your brand colors, and set your reward rules: stamps, points, or tiers. Takes under 5 minutes.
Share it instantly
Print a QR code for your counter, text a link at checkout, or embed it in your email. No app download for customers.
Scan and reward
Open the free merchant app, scan the customer's wallet pass, and add points or stamps in seconds. No special hardware needed.
Engage and grow
Send push notifications for slow-day specials, re-engagement campaigns, and milestone rewards. Watch visit frequency climb.
Ready to build loyalty for your Australian business?
14-day free trial. No credit card required. Cancel any time. Setup takes under 10 minutes.
$99/month USD · Apple Wallet & Google Wallet · No customer app required
Frequently asked questions
- Does LoyaltyPass work with Australian POS systems like Tyro and Square AU?
- Yes. LoyaltyPass works alongside any POS system: Tyro, Square AU, Lightspeed, Hike, or anything else. Your staff use the free LoyaltyPass merchant app on a smartphone to scan customer wallet passes. No integration with your POS is needed.
- Can Australian customers add the loyalty card to Apple Wallet without downloading an app?
- Absolutely. Customers tap a QR code or a link and the branded pass is added to Apple Wallet or Google Wallet in seconds. No app download, no account creation, no friction. Given how high tap-and-go adoption is across Australia, this is the most natural loyalty experience possible.
- Is LoyaltyPass priced in Australian dollars?
- LoyaltyPass is priced at $99 USD per month (approximately A$150 at current exchange rates). The 14-day free trial requires no credit card. Cancel any time.
- Can I use LoyaltyPass across multiple locations in Australia?
- Yes. LoyaltyPass supports multiple locations under a single account. Whether you have two cafes in Melbourne or shops in Sydney and Brisbane, all locations can scan the same customer pass and the loyalty balance stays consistent.
- How do I send push notifications to my Australian customers?
- From your LoyaltyPass dashboard, you can send push notifications directly to every customer who holds your loyalty pass. Messages appear on the lock screen at a roughly 90% open rate, far higher than email or SMS.
Join businesses across Australia using LoyaltyPass to grow repeat revenue.
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