Digital loyalty cards for German small businesses
LoyaltyPass replaces the paper Stempelkarte with a digital wallet pass that lives in Apple Wallet or Google Wallet. No app download, no personal data stored on your server: exactly what privacy-aware German customers want.
Why German businesses choose LoyaltyPass
Germany has a strong independent cafe and restaurant culture, particularly in Berlin, Hamburg, Munich, and Cologne. German consumers are privacy-conscious and skeptical of loyalty apps that require data-heavy sign-ups: wallet-based loyalty (no app install required) addresses this concern directly.
Wallet-native loyalty
Your loyalty card lives in Apple Wallet and Google Wallet. Customers add it in seconds with no app download. It shows up on the lock screen every time they walk past your business.
Push notifications at 90% open rate
Apple Pay launched in Germany in 2018 and adoption has grown steadily, particularly in major cities, making digital wallet passes a viable loyalty delivery method for German SMBs. Push notifications reach every loyalty pass holder directly on their lock screen, with open rates that email and SMS cannot match.
Works with your existing POS
LoyaltyPass works alongside SumUp, Lightspeed, Orderbird, and any other system you already use. Your staff scan loyalty passes with a free app on any smartphone. No hardware, no integration project.
Over 60% of German consumers participate in a loyalty programme, though many cite data privacy concerns as a barrier to joining new programmes, according to ECC Cologne.
Popular industries in Germany
LoyaltyPass works across dozens of verticals. Here are the industries whereGerman businesses get the most from digital loyalty.
Coffee Shop
Digital stamp cards for coffee shops and cafes that bring regulars back daily without paper punch cards that get lost or faked.
Restaurant
Digital loyalty programs for restaurants that reward repeat diners and bring customers back between their regular visits.
Bakery
Digital loyalty cards for bakeries that reward regulars and drive weekday traffic without relying on paper punch cards.
Gym
Digital loyalty programs for gyms and fitness centres that reward consistent members and reduce early cancellations.
Hair Salon
Digital loyalty cards for hair salons that reward returning clients and reduce the gap between appointments.
View all industries30+ verticals supportedMajor cities we serve in Germany
LoyaltyPass works for businesses in every German city. These are some of the markets where we have the most active merchants.
Works with the systems you already use
LoyaltyPass is not locked to any payment terminal or POS provider. It works alongside any system in Germany.
Payment methods accepted by your customers: Girocard (EC-Karte), Apple Pay, Google Pay, Klarna. LoyaltyPass works independently of payment, so there is nothing to change.
How LoyaltyPass works for German businesses
From sign-up to your first customer scan in under 10 minutes. No developers, no hardware, no friction.
Design your pass
Upload your logo, pick your brand colors, and set your reward rules: stamps, points, or tiers. Takes under 5 minutes.
Share it instantly
Print a QR code for your counter, text a link at checkout, or embed it in your email. No app download for customers.
Scan and reward
Open the free merchant app, scan the customer's wallet pass, and add points or stamps in seconds. No special hardware needed.
Engage and grow
Send push notifications for slow-day specials, re-engagement campaigns, and milestone rewards. Watch visit frequency climb.
Ready to build loyalty for your German business?
14-day free trial. No credit card required. Cancel any time. Setup takes under 10 minutes.
$99/month USD · Apple Wallet & Google Wallet · No customer app required
Frequently asked questions
- Ist LoyaltyPass DSGVO-konform? (Is LoyaltyPass GDPR compliant?)
- LoyaltyPass stores only loyalty-related data: visit counts, points balances, and notification preferences. No personal health information or sensitive personal data is stored. The wallet-pass model is particularly privacy-friendly: customer contact details never sit on your server. Always consult your own data protection advisor.
- Does LoyaltyPass work with SumUp or Orderbird POS?
- Yes. LoyaltyPass works alongside any German POS system, including SumUp, Orderbird, and Lightspeed. Staff scan the customer's wallet pass using the free LoyaltyPass merchant app on a smartphone. No POS integration required.
- Can German customers add the loyalty pass using Girocard or do they need Apple Pay?
- The loyalty pass is added to Apple Wallet or Google Wallet, not through Girocard. Customers tap a QR code or link and the pass is saved to their phone in seconds. No app download required. Apple Pay adoption is growing steadily in Germany, particularly in Berlin, Munich, and Hamburg.
- Can I use LoyaltyPass as a digital Stempelkarte (stamp card)?
- Exactly. LoyaltyPass replaces the traditional Stempelkarte with a digital version that lives in the customer's phone. Set your reward: buy 9 coffees, get the 10th free, or earn points per euro spent. The mechanics are the same; the experience is digital.
- How much does LoyaltyPass cost in euros?
- LoyaltyPass is priced at $99 USD per month (approximately 91 EUR at current exchange rates). A 14-day free trial is available with no credit card required.
Join businesses across Germany using LoyaltyPass to grow repeat revenue.
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