Digital loyalty cards for New Zealand small businesses
LoyaltyPass puts branded loyalty cards into Apple Wallet and Google Wallet so Kiwi customers can tap to collect rewards without downloading another app. Setup takes under 10 minutes.
Why New Zealand businesses choose LoyaltyPass
New Zealand has a thriving independent cafe culture, particularly in Auckland, Wellington, and Christchurch, with strong community loyalty between neighbourhoods and their local businesses. Kiwi consumers are early adopters of contactless payment technology.
Wallet-native loyalty
Your loyalty card lives in Apple Wallet and Google Wallet. Customers add it in seconds with no app download. It shows up on the lock screen every time they walk past your business.
Push notifications at 90% open rate
Contactless payment via Apple Pay and Google Pay is common across New Zealand's urban retail and hospitality sectors, particularly among younger demographics. Push notifications reach every loyalty pass holder directly on their lock screen, with open rates that email and SMS cannot match.
Works with your existing POS
LoyaltyPass works alongside Square NZ, Lightspeed, Vend, and any other system you already use. Your staff scan loyalty passes with a free app on any smartphone. No hardware, no integration project.
New Zealand's Everyday Rewards (Woolworths NZ) and Flybuys programmes have over 3 million combined active members in a country of 5 million people, showing that loyalty is deeply embedded in NZ consumer behaviour.
Popular industries in New Zealand
LoyaltyPass works across dozens of verticals. Here are the industries whereNew Zealand businesses get the most from digital loyalty.
Coffee Shop
Digital stamp cards for coffee shops and cafes that bring regulars back daily without paper punch cards that get lost or faked.
Restaurant
Digital loyalty programs for restaurants that reward repeat diners and bring customers back between their regular visits.
Hair Salon
Digital loyalty cards for hair salons that reward returning clients and reduce the gap between appointments.
Gym
Digital loyalty programs for gyms and fitness centres that reward consistent members and reduce early cancellations.
Barbershop
Digital loyalty cards for barbershops that reward regular clients and fill the chair between every-three-week visits.
View all industries30+ verticals supportedMajor cities we serve in New Zealand
LoyaltyPass works for businesses in every New Zealand city. These are some of the markets where we have the most active merchants.
Works with the systems you already use
LoyaltyPass is not locked to any payment terminal or POS provider. It works alongside any system in New Zealand.
Payment methods accepted by your customers: Eftpos NZ, Apple Pay, Google Pay, Paywave. LoyaltyPass works independently of payment, so there is nothing to change.
How LoyaltyPass works for New Zealand businesses
From sign-up to your first customer scan in under 10 minutes. No developers, no hardware, no friction.
Design your pass
Upload your logo, pick your brand colors, and set your reward rules: stamps, points, or tiers. Takes under 5 minutes.
Share it instantly
Print a QR code for your counter, text a link at checkout, or embed it in your email. No app download for customers.
Scan and reward
Open the free merchant app, scan the customer's wallet pass, and add points or stamps in seconds. No special hardware needed.
Engage and grow
Send push notifications for slow-day specials, re-engagement campaigns, and milestone rewards. Watch visit frequency climb.
Ready to build loyalty for your New Zealand business?
14-day free trial. No credit card required. Cancel any time. Setup takes under 10 minutes.
$99/month USD · Apple Wallet & Google Wallet · No customer app required
Frequently asked questions
- Does LoyaltyPass work with Vend or Square NZ?
- Yes. LoyaltyPass works alongside any New Zealand POS system, including Vend, Square NZ, Lightspeed, and Kounta. Your staff scan customer wallet passes using the free merchant app on a smartphone. No POS integration required.
- Can New Zealand customers use Eftpos to add the loyalty pass?
- The loyalty pass is added to Apple Wallet or Google Wallet by tapping a QR code or a link: it is a separate step from payment. Eftpos is used for payment, and the loyalty pass scan happens at the same checkout moment. No friction, no new habits required.
- Is LoyaltyPass available for businesses outside Auckland?
- LoyaltyPass is a cloud-based platform that works for any New Zealand business, including Wellington, Christchurch, Hamilton, and smaller towns. Setup takes under 10 minutes from anywhere with an internet connection.
- How does LoyaltyPass compare to Everyday Rewards for independent NZ businesses?
- Everyday Rewards and Flybuys are built for large grocery chains. LoyaltyPass gives independent Kiwi businesses the same digital wallet pass loyalty experience at $99 USD/month, with a 14-day free trial and no credit card required.
- Is LoyaltyPass priced in NZD?
- LoyaltyPass is priced at $99 USD per month (approximately NZ$165 at current exchange rates). A 14-day free trial is available with no credit card required.
Join businesses across New Zealand using LoyaltyPass to grow repeat revenue.
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