Switching from Marsello to LoyaltyPass
Marsello loyalty is email-based with no wallet passes and variable pricing. Export your customer list, import it into LoyaltyPass, and give your customers a branded loyalty card in Apple Wallet and Google Wallet.
Why businesses leave Marsello
These are the friction points that push merchants to switch.
Marsello loyalty is account-based and email-driven: there are no Apple Wallet or Google Wallet passes and no lock-screen push notifications. Reaching customers between visits relies on email open rates.
Marsello pricing scales with your contact list size. As your business grows, the monthly cost can increase significantly.
Marsello combines loyalty with email and SMS marketing. Businesses that only need in-store loyalty often pay for marketing automation features they do not use.
What gets better with LoyaltyPass
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Branded loyalty cards in Apple Wallet and Google Wallet: customers carry your card everywhere and receive lock-screen push notifications.
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Flat $99/month pricing regardless of how large your customer list grows.
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Stamp card programs in addition to points-based loyalty.
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In-store QR scanning without a POS dependency: works with any setup.
How to migrate, step by step
Follow these steps in order. Most businesses complete the full switch in a single afternoon.
- 1
Export your customer list from Marsello
Log into your Marsello dashboard and navigate to the Customers section. Export your customer list as a CSV. Include names, email addresses, and current point balances from your loyalty report.
15 minutes - 2
Decide on a point conversion
Review your Marsello point balances and decide how they convert to LoyaltyPass points or stamps. Write down the conversion formula before importing.
10 minutes - 3
Set up your LoyaltyPass program
Sign up at LoyaltyPass, choose your program type, upload your brand logo, set colors, and configure your reward rules.
10 minutes - 4
Import your customers
Upload the Marsello CSV to LoyaltyPass. Map the name, email, and point balance columns. Apply your conversion formula to set each customer's starting balance.
20 minutes - 5
Send wallet pass links
Use LoyaltyPass to email or SMS each customer their Apple Wallet or Google Wallet pass link. Include a note confirming their balance has been transferred.
20 minutes to set up, instant delivery - 6
Wind down Marsello loyalty
Once most active customers have their new LoyaltyPass, cancel or downgrade your Marsello plan. If you want to keep Marsello for email marketing only, you can continue with a lower plan.
10 minutes
What happens to your customer data
Marsello stores point balances per customer in your loyalty reports. Export the full customer list and the loyalty report separately, then merge them before importing into LoyaltyPass. Apply your chosen conversion rate consistently so every customer starts with the correct balance.
Suggested message to send customers
Hi [first name], we are upgrading our loyalty program to a digital card in Apple Wallet and Google Wallet. Your points have been transferred. Tap the link below to add your new card, no app download needed: [pass link]. See you next time!
Replace [first name] and [pass link] with the actual values from LoyaltyPass bulk send.
Frequently asked questions
- Do my customers lose their Marsello points when I switch?
- No. Export your Marsello loyalty data before switching. When you import into LoyaltyPass, apply your conversion formula so every customer keeps their existing balance from day one.
- Can I keep using Marsello for email marketing after switching loyalty?
- Yes. LoyaltyPass handles in-store wallet-pass loyalty. If you want to continue using Marsello's email marketing automation, you can run both tools in parallel.
- Do customers need to download an app for LoyaltyPass?
- No. LoyaltyPass passes live in Apple Wallet and Google Wallet. Customers tap a link to add the pass and it appears in their wallet immediately.
- How does Marsello pricing compare to LoyaltyPass?
- Marsello pricing scales with your contact list size and increases as your business grows. LoyaltyPass is $99/month flat regardless of how many customers you have.
- How long does the full migration take?
- Most businesses complete the migration in under two hours: export from Marsello, import into LoyaltyPass, and send the new pass links to all customers.
Ready to make the switch?
14-day free trial. No credit card required. Setup takes under 10 minutes.
$99/month · Apple Wallet & Google Wallet · No customer app required