Customer Retention Cost Calculator
Enter your business numbers and see exactly how much churn is costing you in lost revenue and replacement acquisition costs, plus the upside of improving retention by 10-30%.
Your business numbers
Adjust each value to match your business. Results update instantly.
Typical spend per customer visit.
Customers who visit at least once per month.
How often a typical active customer visits right now.
Percentage of customers who stop visiting each month. Industry average for SMBs is 3-8%.
Your current retention picture
Based on your inputs, this is what churn is costing you today.
Revenue impact of reducing churn
Annual gain from keeping more customers, including avoided acquisition costs.
| Churn reduction | Customers saved/mo | Annual revenue gain | Acquisition cost saved |
|---|---|---|---|
| 10% | 1.5 | $900 | $2,250 |
| 20% | 3 | $1,800 | $4,500 |
| 30% | 4.5 | $2,700 | $6,750 |
At $99/month, LoyaltyPass pays for itself if it prevents just 2 customers from churning each month.
That is 2 out of 15 customers currently lost every month. Push notifications reach wallets directly at ~90% open rates, bringing customers back before they forget you.
Start your free 14-day trialThese estimates use industry benchmarks. The 5x acquisition cost multiplier is a commonly cited average. Results vary by business type and location.