Loyalty Program Pricing Comparison
Compare 8 loyalty program platforms side-by-side: monthly pricing, Apple Wallet and Google Wallet support, push notifications, and whether you are locked to a POS system.
| Platform | Monthly price | Apple Wallet | Google Wallet | Push notifications | No app for customers | POS-locked | Free trial |
|---|---|---|---|---|---|---|---|
| LoyaltyPassThis is us Flat rate, unlimited customers, no hardware needed. | $99/mo | + | + | + | + | - | 14-day free trial |
| Loopy Loyalty Stamp cards only -- no points or tiered programs. Limited analytics on starter plan. | ~$49/mo | + | + | ~ | + | - | Free tier available |
| Stamp Me Customers must download the Stamp Me consumer app. Not wallet-native. | ~$59/mo | - | - | ~ | - | - | Free tier available |
| Square Loyalty Price scales with transaction volume. Requires Square POS -- cannot use with other payment systems. | $45-$105/mo | - | - | - | + | + | 30-day free trial |
| Toast Loyalty Loyalty included in full Toast POS bundle pricing. Restaurant-only platform. | ~$110+/mo bundle | - | - | ~ | + | + | No |
| Clover Rewards Cheapest monthly add-on, but requires Clover POS hardware ($599+ upfront). Total cost of ownership is high. | ~$14.95/mo add-on | - | - | - | + | + | No |
| Smile.io E-commerce only (Shopify, WooCommerce, BigCommerce). No in-store QR scanning. | $49-$199/mo | - | - | - | + | - | Free tier available |
| Yotpo Loyalty Full loyalty features start at higher tiers. Better suited to established e-commerce brands. | $199+/mo | - | - | ~ | + | - | Free tier available |
Pricing sourced from publicly available vendor pages as of June 2026. Prices may change. "POS-locked" means the loyalty program requires the vendor's hardware or point-of-sale system.
What the comparison shows
Only two platforms support both Apple Wallet and Google Wallet natively: LoyaltyPass and Loopy Loyalty. Every other platform requires customers to download a separate app or relies on email/SMS for re-engagement. That matters because 83% of loyalty apps are uninstalled within 30 days, and wallet passes live on the customer's lock screen permanently.
POS lock-in is the biggest hidden cost. Square Loyalty, Toast Loyalty, and Clover Rewards all require you to use their payment or POS hardware. If you ever switch processors, you lose your loyalty data and have to restart from zero. LoyaltyPass, Loopy Loyalty, Stamp Me, Smile.io, and Yotpo all work independent of your POS.
Push notifications are a meaningful differentiator. Wallet-native push notifications reach customers at ~90% open rates -- far above email (20%) or SMS (30%). Of the platforms listed, only LoyaltyPass offers full push notification support with no restrictions on the base plan. Loopy Loyalty has limited push on its starter tier.
Smile.io and Yotpo are e-commerce only. If you run a physical location, neither platform supports in-person QR scanning. They are strong choices for online stores but are not the right tool for cafes, salons, restaurants, or retail shops.
LoyaltyPass: $99/month, everything included
Apple Wallet, Google Wallet, push notifications, unlimited customers, no hardware. Set up in under 10 minutes. 14-day free trial, no credit card required.