LoyaltyPass vs Flybuys
Flybuys is a coalition program for Coles, Kmart, and major national brands. Independent Australian businesses cannot join. LoyaltyPass is the self-serve alternative: your own loyalty program, in Apple Wallet, live in under 10 minutes.
Feature comparison
Side-by-side breakdown of LoyaltyPass vs Flybuys on the features that matter most.
Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.
Where Flybuys wins
- 1
9+ million active members across Australia already enrolled
- 2
Points earned across Coles, Kmart, Target, Bunnings, Officeworks, Liquorland, and more
- 3
Massive brand recognition: Australians are trained to present their Flybuys card at checkout
- 4
Flybuys digital card supported in Apple Wallet and Google Wallet via Coles app
Where LoyaltyPass wins
- 1
Any Australian SMB can sign up: no enterprise negotiation, no minimum size requirement
- 2
Your loyalty program carries your brand, not Flybuys
- 3
You own your customer data: Flybuys data belongs to Loyalty Pacific (the Coles/Wesfarmers joint venture)
- 4
Live in under 10 minutes at $99/month: no coalition contract
- 5
Push notifications targeted to your cardholders, not shared with Coles
Pricing snapshot
Flybuys is not available to independent businesses as a self-serve product. Joining Flybuys as a partner requires an enterprise negotiation with Loyalty Pacific. LoyaltyPass is $99/month with a 14-day free trial, available to any Australian business.
Pro plan. Unlimited members, unlimited passes, 20 locations included. Apple Wallet, Google Wallet, push notifications, and analytics.
- +Unlimited members
- +Unlimited passes
- +20 partner locations included
- +Apple Wallet + Google Wallet passes
- +Push notifications included
- +Real-time analytics
- +14-day free trial, no credit card
Flybuys is not available to independent businesses as a self-serve product. Joining Flybuys as a partner requires an enterprise negotiation with Loyalty Pacific. LoyaltyPass is $99/month with a 14-day free trial, available to any Australian business.
Visit Flybuys pricing page for current rates.
Which one is right for your business?
Pick Flybuys if...
Australian consumers looking to earn points across Coles, Kmart, Target, Bunnings, and other large Wesfarmers brands. Not available to independent businesses.
Pick LoyaltyPass if...
Independent Australian cafes, salons, gyms, retail stores, and any SMB that wants to run their own branded loyalty program without joining a coalition.
Frequently asked questions
- Can my small business join Flybuys?
- No. Flybuys is a coalition loyalty program owned by Coles Group and Wesfarmers. Becoming a Flybuys partner requires an enterprise-level negotiation with Loyalty Pacific and is only available to large national retailers and financial services brands. Independent cafes, salons, gyms, and retailers cannot join.
- What is the alternative to Flybuys for small businesses in Australia?
- LoyaltyPass lets any Australian business launch their own branded loyalty program in under 10 minutes. Customers receive a loyalty card directly in Apple Wallet or Google Wallet, earn stamps or points on every visit, and receive push notifications for offers. No coalition required, no enterprise contract.
- Does LoyaltyPass work for Australian businesses?
- Yes. LoyaltyPass is available to businesses in Australia. The $99/month plan includes unlimited members, 20 partner locations, Apple Wallet and Google Wallet pass delivery, push notifications, and the free merchant scanning app for iOS and Android.
Ready to try LoyaltyPass?
14-day free trial. No credit card required. Setup takes under 10 minutes.
$99/month · Unlimited members · Apple Wallet & Google Wallet · No customer app required