Does Fresha issue Apple Wallet loyalty passes?

No. Fresha loyalty rewards are managed inside the Fresha consumer app. There are no native Apple Wallet or Google Wallet passes. LoyaltyPass issues fully branded wallet passes per business.

Can I use LoyaltyPass alongside Fresha for bookings?

Yes. LoyaltyPass is independent of your booking platform. Staff scan customer wallet passes using the free LoyaltyPass merchant app. You keep Fresha for appointments and use LoyaltyPass for loyalty.

Is Fresha actually free for salons?

Fresha is free for bookings made directly by clients you bring in. Fresha charges a commission on new clients who find you through the Fresha marketplace. LoyaltyPass is $99/month flat with no transaction fees.

Who owns the customer data on Fresha?

Customers who book through Fresha are effectively Fresha customers as well as yours. Fresha has its own relationship with them through the platform. With LoyaltyPass, your customer list belongs entirely to you and can be exported at any time.

Does LoyaltyPass work for nail studios and barbershops in addition to salons?

Yes. LoyaltyPass works for any appointment-based or walk-in physical business: salons, nail studios, barbershops, spas, and more. The program type (stamps or points) can be configured to suit any service model.

LoyaltyPass vs Fresha

Fresha loyalty lives inside the Fresha app under Fresha branding. LoyaltyPass issues a fully branded loyalty pass in Apple Wallet and Google Wallet that belongs entirely to your salon.

Bottom line: Fresha is a solid free booking tool for salons already in the Fresha ecosystem. LoyaltyPass is the better pick when you want branded wallet passes, lock-screen push notifications, and a loyalty program you own that is not tied to a marketplace.

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Feature comparison

Side-by-side breakdown of LoyaltyPass vs Fresha on the features that matter most.

Feature

LoyaltyPass

Fresha

Apple Wallet and Google Wallet passes

Yes: native wallet passes

No: rewards in Fresha app only

Push notifications to lock screen

Yes: wallet pass notifications

No: in-app only

Branded loyalty card

Yes: fully branded per salon

No: Fresha-branded ecosystem

Stamp card programs

Yes

Yes: basic stamps

Points-based loyalty

Yes

Limited

No customer app download

Yes

Fresha consumer app required

Salon booking (free)

Yes: free with commission

Analytics depth

Real-time retention and visit data

Basic within Fresha dashboard

Customer data ownership

You own your data

Fresha owns the customer relationship

Starting price

$99/month

Free (commission on transactions)

Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.

Where Fresha wins

1
Fresha is free to use as a booking platform. The zero-cost entry point makes it attractive for new and small salons.
2
Fresha has strong market presence in UK, Australian, and UAE salons, with a large consumer network already using the app to book appointments.
3
The integration between bookings and loyalty means stamps are awarded automatically when an appointment is completed.

Where LoyaltyPass wins

1
LoyaltyPass issues branded passes in Apple Wallet and Google Wallet: your business name, your logo, not Fresha branding.
2
Lock-screen push notifications let you reach customers between appointments. Fresha loyalty has no equivalent outreach channel.
3
You own your customer data with LoyaltyPass. Fresha positions itself as the intermediary between you and your customers.
4
LoyaltyPass works independently of any booking platform. Switching away from Fresha in the future does not affect your loyalty program.

Pricing snapshot

Fresha is free for booking but takes a commission on appointments booked through its marketplace. LoyaltyPass is $99/month flat for a dedicated loyalty program with wallet passes and push notifications.

LoyaltyPass

$99/month

Pro plan. Unlimited members, unlimited passes, 20 locations included. Apple Wallet, Google Wallet, push notifications, and analytics.

+Unlimited members
+Unlimited passes
+20 partner locations included
+Apple Wallet + Google Wallet passes
+Push notifications included
+Real-time analytics
+14-day free trial, no credit card

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Fresha

Visit Fresha pricing page for current rates.

See full LoyaltyPass pricing plans

Which one is right for your business?

Pick Fresha if...

UK, Australian, and UAE salons and barbershops already using Fresha for free appointment booking that want a simple built-in stamp reward.

Pick LoyaltyPass if...

Salons and barbershops of any size that want branded Apple Wallet and Google Wallet loyalty passes with push notifications and real analytics beyond basic stamp counts.

Frequently asked questions

Does Fresha issue Apple Wallet loyalty passes?: No. Fresha loyalty rewards are managed inside the Fresha consumer app. There are no native Apple Wallet or Google Wallet passes. LoyaltyPass issues fully branded wallet passes per business.
Can I use LoyaltyPass alongside Fresha for bookings?: Yes. LoyaltyPass is independent of your booking platform. Staff scan customer wallet passes using the free LoyaltyPass merchant app. You keep Fresha for appointments and use LoyaltyPass for loyalty.
Is Fresha actually free for salons?: Fresha is free for bookings made directly by clients you bring in. Fresha charges a commission on new clients who find you through the Fresha marketplace. LoyaltyPass is $99/month flat with no transaction fees.
Who owns the customer data on Fresha?: Customers who book through Fresha are effectively Fresha customers as well as yours. Fresha has its own relationship with them through the platform. With LoyaltyPass, your customer list belongs entirely to you and can be exported at any time.
Does LoyaltyPass work for nail studios and barbershops in addition to salons?: Yes. LoyaltyPass works for any appointment-based or walk-in physical business: salons, nail studios, barbershops, spas, and more. The program type (stamps or points) can be configured to suit any service model.

Ready to try LoyaltyPass?

14-day free trial. No credit card required. Setup takes under 10 minutes.

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$99/month · Unlimited members · Apple Wallet & Google Wallet · No customer app required