LoyaltyPass vs Marsello
Marsello is a retail marketing platform with email-driven loyalty and no wallet passes. LoyaltyPass puts your branded pass in Apple Wallet and Google Wallet with lock-screen push notifications.
Feature comparison
Side-by-side breakdown of LoyaltyPass vs Marsello on the features that matter most.
Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.
Where Marsello wins
- 1
Marsello combines loyalty with email and SMS marketing automation. If you want a single tool for loyalty, campaigns, and customer re-engagement, it covers all three.
- 2
Deep integrations with Shopify, Lightspeed, Square, and Vend POS systems for retail and hospitality businesses.
- 3
Marsello's automated email flows (win-back, milestone, birthday) are genuinely useful for multi-channel retail businesses.
Where LoyaltyPass wins
- 1
LoyaltyPass issues branded passes in Apple Wallet and Google Wallet. Marsello loyalty is account-based and email-driven: there is no wallet card for customers to carry.
- 2
Lock-screen push notifications via wallet pass reach customers without an email being opened. Marsello's primary re-engagement channel is email.
- 3
LoyaltyPass supports stamp card programs. Marsello is points-only.
- 4
Customers join LoyaltyPass by scanning a QR code with no account creation. Marsello requires customers to register an account to participate.
Pricing snapshot
Marsello pricing starts around $100/month for small merchants and increases with contact list size. LoyaltyPass is $99/month flat regardless of customer count.
Pro plan. Unlimited members, unlimited passes, 20 locations included. Apple Wallet, Google Wallet, push notifications, and analytics.
- +Unlimited members
- +Unlimited passes
- +20 partner locations included
- +Apple Wallet + Google Wallet passes
- +Push notifications included
- +Real-time analytics
- +14-day free trial, no credit card
Marsello pricing starts around $100/month for small merchants and increases with contact list size. LoyaltyPass is $99/month flat regardless of customer count.
Visit Marsello pricing page for current rates.
Which one is right for your business?
Pick Marsello if...
Multi-channel retail and hospitality businesses using Shopify, Lightspeed, or Square POS that want loyalty combined with email and SMS marketing automation.
Pick LoyaltyPass if...
Physical retail businesses and hospitality venues that want branded Apple Wallet and Google Wallet loyalty passes with lock-screen push notifications, without paying for email marketing features.
Frequently asked questions
- Does Marsello issue Apple Wallet loyalty passes?
- No. Marsello loyalty is account-based: customers earn and track points through email and the Marsello account portal. There are no native Apple Wallet or Google Wallet passes. LoyaltyPass issues branded wallet passes directly.
- Can I use LoyaltyPass alongside Marsello?
- Yes. LoyaltyPass handles in-store loyalty via wallet passes and QR scanning. Marsello handles email marketing. Some businesses use both in parallel for different purposes.
- Does Marsello work for physical retail stores?
- Marsello works with several POS systems used in physical retail. However, its in-store QR scanning workflow is less developed than dedicated loyalty tools. LoyaltyPass is built specifically for physical in-store loyalty.
- Does LoyaltyPass include email marketing like Marsello?
- No. LoyaltyPass focuses on loyalty: wallet passes, stamp cards, points, and push notifications. For email marketing automation alongside loyalty, Marsello is the better fit.
- How does Marsello pricing work compared to LoyaltyPass?
- Marsello pricing scales with your contact list size and plan features. LoyaltyPass is $99/month flat with unlimited members regardless of list size.
Ready to try LoyaltyPass?
14-day free trial. No credit card required. Setup takes under 10 minutes.
$99/month · Unlimited members · Apple Wallet & Google Wallet · No customer app required