LoyaltyPass vs Square Loyalty
Square Loyalty only works inside Square POS. LoyaltyPass works with any POS, issues real Apple and Google Wallet passes, and costs less.
Feature comparison
Side-by-side breakdown of LoyaltyPass vs Square Loyalty on the features that matter most.
Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.
Where Square Loyalty wins
- 1
Square Loyalty integrates directly into Square POS: no setup, no QR scanning, loyalty triggers automatically on payment.
- 2
No separate merchant app to learn: loyalty data appears in the Square dashboard you already use.
- 3
Automatic reward notifications sent via Square at the point of sale.
Where LoyaltyPass wins
- 1
LoyaltyPass works with any POS, card reader, or no POS at all. Switching POS in the future does not break your loyalty program.
- 2
LoyaltyPass issues actual wallet passes in Apple Wallet and Google Wallet. Your customers carry your branded card; Square Loyalty has no physical or digital card artifact.
- 3
Wallet pass push notifications cost nothing extra on LoyaltyPass. Square requires a separate Marketing subscription for equivalent outreach.
- 4
LoyaltyPass supports stamp-card programs in addition to points. Square Loyalty is points-only.
- 5
LoyaltyPass starts at $29/month. Square Loyalty is $45/month added on top of existing Square transaction fees.
Pricing snapshot
Square Loyalty costs $45/month as an add-on, on top of your existing Square POS and transaction fees. LoyaltyPass is $29/month, all-in, for any POS.
Starter plan. Apple Wallet, Google Wallet, push notifications, analytics, and team accounts included.
- +Apple Wallet + Google Wallet passes
- +Stamp cards, points, and coupons
- +Push notifications included
- +Real-time analytics
- +Team scanner accounts
- +14-day free trial, no credit card
Square Loyalty costs $45/month as an add-on, on top of your existing Square POS and transaction fees. LoyaltyPass is $29/month, all-in, for any POS.
Visit Square Loyalty pricing page for current rates.
Which one is right for your business?
Pick Square Loyalty if...
Businesses already using Square POS that want a basic loyalty add-on without switching any tools.
Pick LoyaltyPass if...
Any business using any POS, or no POS, that wants a fully featured digital loyalty program with Apple Wallet and Google Wallet passes.
Frequently asked questions
- Can I use LoyaltyPass if I already use Square POS?
- Yes. LoyaltyPass works alongside any POS, including Square. Staff scan the customer wallet pass using the free LoyaltyPass merchant app. You keep Square for payments and use LoyaltyPass for loyalty.
- Does Square Loyalty issue Apple Wallet or Google Wallet cards?
- No. Square Loyalty is phone-number based. Customers earn points when their payment method is recognized at checkout, but there is no wallet pass or branded loyalty card.
- What happens to my loyalty program if I switch away from Square POS?
- With Square Loyalty, your loyalty data lives inside Square. If you move to a different POS, you lose your loyalty history and program. LoyaltyPass is POS-independent, so your loyalty program survives any POS change.
- Is Square Loyalty included in my Square subscription?
- No. Square Loyalty is an add-on starting at $45/month per location, on top of your existing Square plan and transaction fees.
- Can LoyaltyPass do both stamps and points?
- Yes. LoyaltyPass supports stamp-card programs, points-based programs, and tiered VIP programs. Square Loyalty only supports points.
Ready to try LoyaltyPass?
14-day free trial. No credit card required. Setup takes under 10 minutes.
Starting at $29/month · Apple Wallet & Google Wallet · No customer app required