LoyaltyPass vs Toast Loyalty

LoyaltyPass vs Toast Loyalty

Toast Loyalty requires Toast POS and no wallet card for your customers. LoyaltyPass works with any POS and puts your branded pass in every Apple and Google Wallet.

Bottom line: Toast Loyalty is the right call if you are a multi-location restaurant group already committed to Toast infrastructure. LoyaltyPass wins for independent restaurants or anyone who wants wallet passes without POS dependency.

Feature comparison

Side-by-side breakdown of LoyaltyPass vs Toast Loyalty on the features that matter most.

Feature
LoyaltyPass
Toast Loyalty
Works with any POS
Yes
No: Toast POS only
Apple Wallet & Google Wallet passes
Yes
No: app or email/SMS points
Push notifications
Yes: wallet pass notifications, free
Via Toast Marketing add-on (extra cost)
Stamp / punch card programs
Yes
No: points only
Points-based loyalty
Yes
Yes
Restaurant-specific features
General: no table-turn or menu integration
Deep POS integration with menu, orders, and checks
No customer app required
Yes
Customers need to use the Toast TakeOut app for full features
Setup without IT
Yes: 10 minutes
Requires Toast onboarding
Works without Toast hardware
Yes
No
Starting price
$29/month
Part of Toast bundles; loyalty add-on pricing varies

Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.

Where Toast Loyalty wins

  • 1

    Toast Loyalty is deeply integrated with Toast POS: loyalty points apply automatically at the check-level without any extra scanning step.

  • 2

    Toast connects loyalty to online ordering, in-person dining, and delivery in one system.

  • 3

    For large restaurant groups on Toast, the unified data across POS, loyalty, and marketing is a real operational advantage.

Where LoyaltyPass wins

  • 1

    LoyaltyPass issues actual Apple and Google Wallet passes. Your customers carry your branded card; Toast has no wallet pass.

  • 2

    LoyaltyPass works at any restaurant, regardless of POS. Switching from Toast to Square, Clover, or Lightspeed does not break your loyalty program.

  • 3

    Wallet pass push notifications on LoyaltyPass are included in the base price. Toast Marketing is a separate add-on.

  • 4

    LoyaltyPass does not require customers to download the Toast TakeOut app. The wallet pass works with no separate app.

Pricing snapshot

Toast bundles loyalty into their restaurant packages, but full pricing varies by bundle and add-ons. LoyaltyPass is transparent at $29/month regardless of your POS.

LoyaltyPass
$29/month

Starter plan. Apple Wallet, Google Wallet, push notifications, analytics, and team accounts included.

  • +Apple Wallet + Google Wallet passes
  • +Stamp cards, points, and coupons
  • +Push notifications included
  • +Real-time analytics
  • +Team scanner accounts
  • +14-day free trial, no credit card
Start Free Trial
Toast Loyalty

Toast bundles loyalty into their restaurant packages, but full pricing varies by bundle and add-ons. LoyaltyPass is transparent at $29/month regardless of your POS.

Visit Toast Loyalty pricing page for current rates.

See full LoyaltyPass pricing plans

Which one is right for your business?

Pick Toast Loyalty if...

Restaurant groups already using Toast POS that want loyalty baked into their existing checkout flow.

Pick LoyaltyPass if...

Independent restaurants and multi-location groups that want wallet-based loyalty without POS lock-in or enterprise pricing.

Frequently asked questions

Can I use LoyaltyPass with my Toast POS?
Yes. LoyaltyPass runs alongside any POS. Staff scan the customer wallet pass with the free merchant app on any smartphone. Your Toast POS handles payments; LoyaltyPass handles loyalty.
Does Toast Loyalty issue Apple Wallet or Google Wallet cards?
Not natively. Toast Loyalty is primarily points-based, tracked via phone number at the POS. There is no physical or digital loyalty card that customers carry in their wallet.
Is Toast Loyalty free with Toast POS?
Toast Loyalty is an add-on, not included in base Toast plans. Pricing varies depending on your Toast bundle and contract. LoyaltyPass is $29/month with a transparent pricing page.
What if I want to switch POS away from Toast?
Your Toast Loyalty data stays inside Toast. Moving to a different POS means starting your loyalty program over. LoyaltyPass is POS-independent, so your loyalty database moves with you.
Does LoyaltyPass work for single-location independent restaurants?
Yes, and that is exactly who we are built for. Setup takes under 10 minutes. No hardware, no onboarding calls, no enterprise contract required.

Ready to try LoyaltyPass?

14-day free trial. No credit card required. Setup takes under 10 minutes.

Starting at $29/month · Apple Wallet & Google Wallet · No customer app required