LoyaltyPass vs Yotpo
Yotpo is an enterprise platform built for e-commerce. LoyaltyPass is SMB-ready in under 10 minutes: wallet passes in Apple and Google Wallet, no sales call required.
Feature comparison
Side-by-side breakdown of LoyaltyPass vs Yotpo on the features that matter most.
Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.
Where Yotpo wins
- 1
Yotpo combines product reviews, SMS marketing, subscriptions, and loyalty in one platform. For an e-commerce brand wanting one vendor for all customer touchpoints, this is a real advantage.
- 2
Yotpo's Shopify and BigCommerce integrations are deep and mature, built for high-volume online retailers.
- 3
Yotpo's loyalty product is feature-rich for enterprise: VIP tiers, referral programs, and API access for custom builds.
Where LoyaltyPass wins
- 1
LoyaltyPass is built for physical businesses. It issues wallet passes that customers add to Apple Wallet and Google Wallet. Yotpo has no wallet pass feature and no physical-store scan flow.
- 2
LoyaltyPass is SMB-priced at $29/month with self-serve signup. Yotpo Loyalty is part of an enterprise suite with enterprise pricing that requires a sales call to access.
- 3
LoyaltyPass can be set up in under 10 minutes with no demo, no contract, and no onboarding call. Yotpo requires a sales process.
- 4
LoyaltyPass supports stamp-card programs alongside points. Yotpo loyalty is points-only.
Pricing snapshot
Yotpo does not publish self-serve pricing for its loyalty product; it requires a sales call and enterprise contract. LoyaltyPass is $29/month with a 14-day free trial and no credit card required.
Starter plan. Apple Wallet, Google Wallet, push notifications, analytics, and team accounts included.
- +Apple Wallet + Google Wallet passes
- +Stamp cards, points, and coupons
- +Push notifications included
- +Real-time analytics
- +Team scanner accounts
- +14-day free trial, no credit card
Yotpo does not publish self-serve pricing for its loyalty product; it requires a sales call and enterprise contract. LoyaltyPass is $29/month with a 14-day free trial and no credit card required.
Visit Yotpo pricing page for current rates.
Which one is right for your business?
Pick Yotpo if...
Mid-market and enterprise e-commerce brands on Shopify or BigCommerce that want reviews, SMS marketing, and loyalty in a single integrated platform.
Pick LoyaltyPass if...
SMB physical-location businesses that want a dedicated loyalty program with Apple and Google Wallet passes, without enterprise pricing or a lengthy sales process.
Frequently asked questions
- Is Yotpo designed for small businesses?
- Yotpo targets mid-market and enterprise e-commerce brands. Pricing requires a sales call and is enterprise-level. LoyaltyPass is built for SMB physical-location businesses with transparent self-serve pricing starting at $29/month.
- Does Yotpo issue Apple Wallet or Google Wallet passes?
- No. Yotpo loyalty is e-commerce-based, focused on online points, referrals, and VIP tiers. There is no wallet pass feature. LoyaltyPass issues branded wallet passes for use at physical store locations.
- Can I use LoyaltyPass if I also sell online?
- LoyaltyPass is designed for physical-location loyalty: in-store scanning, wallet passes, and counter-based QR enrollment. For e-commerce loyalty, tools like Yotpo or Smile.io are better suited.
- How does Yotpo pricing compare to LoyaltyPass?
- Yotpo does not publish self-serve pricing and requires a sales call for a quote. LoyaltyPass is $29/month with a 14-day free trial and no credit card required.
- Does LoyaltyPass have product reviews or SMS marketing?
- No. LoyaltyPass focuses on loyalty: stamp cards, points programs, wallet passes, and push notifications. For reviews and SMS marketing, you would need a separate tool. Yotpo is the right pick if you want all three in one enterprise platform.
Ready to try LoyaltyPass?
14-day free trial. No credit card required. Setup takes under 10 minutes.
Starting at $29/month · Apple Wallet & Google Wallet · No customer app required