Flybuys alternatives

The best Flybuys alternatives for small businesses

Independent businesses cannot join Flybuys. LoyaltyPass is the self-serve alternative: your own branded loyalty program in Apple Wallet and Google Wallet, live in under 10 minutes, at $99/month.

Try LoyaltyPass freeSee full comparison

Why businesses look for Flybuys alternatives

These are the pain points that push merchants to explore other options.

1

Flybuys is not open to independent businesses: it is a coalition program for large national retailers like Coles, Kmart, and Bunnings only.

2

Independent cafes, salons, gyms, and retailers cannot join Flybuys as a merchant partner.

3

Joining a coalition means Flybuys owns the customer relationship and the data.

4

Your business would be one of many in the network: no standalone loyalty identity.

Our top recommendation

LoyaltyPass

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    LoyaltyPass is the self-serve alternative: any Australian business can launch their own loyalty program in under 10 minutes.

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    Fully branded loyalty cards issued to Apple Wallet and Google Wallet under your business name.

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    You own your customer data: no sharing with a coalition.

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    $99/month flat with no enterprise negotiation.

Start free trial, no credit card

LoyaltyPass vs Flybuys: key differences

A quick side-by-side on the features that matter most.

Feature
LoyaltyPass
Flybuys
Available to SMBs
Yes, self-serve
No
Your own branding
Yes
No (Flybuys brand)
Monthly price
$99/month
Not available to SMBs
Apple Wallet passes
Yes, branded per business
Yes (Flybuys card only)
Customer data ownership
You own it
Flybuys owns it
Coalition network
No
9M+ members

Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.

Other Flybuys alternatives worth considering

LoyaltyPass is our recommendation, but the right pick depends on your situation. Here are three other options depending on your needs.

Loopy Loyalty

Australian businesses that want wallet-pass stamp cards at approximately $49/month with no coalition dependency.

Visit Loopy Loyalty

Stamp Me

Simple digital stamp cards for Australian SMBs at approximately $30/month.

Visit Stamp Me

PassKit

Technical teams that want a fully customised wallet pass loyalty system built on an API.

Visit PassKit

Frequently asked questions

Can a small business join Flybuys in Australia?
No. Flybuys is a coalition loyalty program owned by Coles Group and Wesfarmers. Only large national retailers and financial services brands can become Flybuys merchant partners through an enterprise negotiation with Loyalty Pacific. Independent cafes, salons, gyms, and retailers cannot join.
What loyalty program can Australian small businesses use instead of Flybuys?
LoyaltyPass lets any Australian business launch their own branded loyalty program in under 10 minutes. Customers receive a loyalty card in Apple Wallet or Google Wallet, earn stamps or points on every visit, and receive push notifications for offers. No coalition, no enterprise contract, $99/month flat.
Is LoyaltyPass available in Australia?
Yes. LoyaltyPass is available to businesses in Australia. The $99/month Pro plan includes unlimited members, 20 partner locations, Apple Wallet and Google Wallet pass delivery, push notifications, and the free merchant scanning app for iOS and Android.

Ready to try LoyaltyPass?

14-day free trial. No credit card required. Setup takes under 10 minutes.

Start free trialSee pricing plans

$99/month · Unlimited members · Apple Wallet & Google Wallet · No customer app required