The best alternatives to Fresha loyalty
Fresha loyalty is basic, Fresha-branded, and has no Apple Wallet passes. If you want branded wallet-native loyalty that belongs to your salon, here is what to consider.
Why businesses look for Fresha alternatives
These are the pain points that push merchants to explore other options.
Fresha loyalty lives inside the Fresha ecosystem. Your loyalty program and customer relationship are partly owned by the platform: customers who booked through Fresha's marketplace are Fresha customers too.
Fresha rewards are stamp-based and basic with limited customisation. There are no Apple Wallet or Google Wallet passes and no lock-screen push notifications.
Fresha's free model is funded by marketplace commissions. As your business grows, the cost of Fresha bookings increases, making a standalone loyalty tool a more predictable investment.
LoyaltyPass
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LoyaltyPass issues a fully branded loyalty card to Apple Wallet and Google Wallet under your name, not Fresha's.
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Lock-screen push notifications reach customers between appointments without relying on the Fresha app.
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You own your customer data: export your full member list any time.
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$99/month flat with a 14-day free trial and no credit card required.
LoyaltyPass vs Fresha: key differences
A quick side-by-side on the features that matter most.
Orange dot = LoyaltyPass advantage. All information based on publicly available data as of 2026.
Other Fresha alternatives worth considering
LoyaltyPass is our recommendation, but the right pick depends on your situation. Here are three other options depending on your needs.
Vagaro
Salons wanting booking, POS, and basic loyalty in one subscription with more customisation than Fresha.
Visit VagaroStamp Me
Salons wanting a dedicated stamp card app for their brand with a free tier option.
Visit Stamp MeLoopy Loyalty
Salons wanting a simple wallet-pass stamp card with no booking platform dependency.
Visit Loopy LoyaltyFrequently asked questions
- Can I use LoyaltyPass alongside Fresha for booking?
- Yes. LoyaltyPass is entirely independent of your booking software. Staff use the free LoyaltyPass merchant app on any smartphone to scan wallet passes. Fresha handles appointments; LoyaltyPass handles loyalty.
- Does Fresha loyalty issue Apple Wallet passes?
- No. Fresha loyalty rewards are tracked inside the Fresha consumer app. There are no native Apple Wallet or Google Wallet passes. LoyaltyPass issues branded wallet passes that customers add with a single QR scan.
- Who owns my customer data on Fresha?
- Customers who book through the Fresha marketplace are part of the Fresha network as well as yours. Fresha has its own marketing relationship with those customers. With LoyaltyPass, your customer list belongs entirely to you and is fully exportable.
- Is Fresha really free for salons?
- Fresha is free for bookings made by your existing clients. Fresha charges a commission on new clients who find you through their marketplace. LoyaltyPass is $99/month flat with no commission on any transaction.
- What happens to my loyalty program if I stop using Fresha?
- Fresha loyalty data lives inside Fresha. Leaving means losing your loyalty history. LoyaltyPass loyalty data belongs entirely to you: export your full customer list and all their balances at any time.
Ready to try LoyaltyPass?
14-day free trial. No credit card required. Setup takes under 10 minutes.
$99/month · Unlimited members · Apple Wallet & Google Wallet · No customer app required