Apple Wallet loyalty program for your business
Issue a branded loyalty card that lives in Apple Wallet. Customers add it in one tap, carry it on every iPhone visit, and receive push notifications straight to their lock screen.
14-day free trial. No credit card required.
Everything your Apple Wallet loyalty program needs
One platform. Wallet passes, push notifications, analytics, and customer management.
Lives in Apple Wallet
Your loyalty card appears in the built-in Wallet app on every iPhone. No new app to download, no account to create. One tap and the card is saved.
Push notifications to the lock screen
Send flash sale alerts, "We miss you" messages, or new product announcements directly to the iPhone lock screen. Open rates far exceed email.
Stamps and points both supported
Run a classic stamp card (buy 9, get 1 free), a points-per-dollar program, or both at the same time. The balance updates in real time after every scan.
Fully branded to your business
Upload your logo, set your brand colors, and customise the card layout. Your Apple Wallet loyalty card looks like it was built by your design team.
Staff scan in under 5 seconds
Your team uses the free LoyaltyPass merchant app on any iPhone or Android to scan customer wallet passes at checkout. No special hardware.
Real-time analytics
Track enrollment, visit frequency, redemption rates, and lapsing customers from your LoyaltyPass dashboard. Know who your best customers are.
Live in under 10 minutes
No developer, no POS integration, no hardware. Just a phone and your branding.
Design your Apple Wallet loyalty card
Upload your logo, pick your brand colors, choose your program type, and set your reward rules. Takes under 10 minutes, no design skills needed.
Share your enrollment QR code
Print the enrollment QR code for your counter. Customers scan it on their iPhone and tap "Add to Apple Wallet." The card appears instantly.
Scan and award at checkout
Staff open the free LoyaltyPass merchant app and scan the customer's wallet pass. Stamps or points are awarded in real time with a push notification.
Engage customers between visits
Send push notifications for slow-day offers, new arrivals, or re-engagement campaigns. Every message lands on the iPhone lock screen.
Works for any customer-facing business
Any business where customers visit regularly can run an Apple Wallet loyalty program.
Not sure if it fits your business? Browse all 40+ industries
Why wallet passes beat app-based loyalty
Enrollment in one tap. No app store, no account creation.
Wallet passes cannot be uninstalled. They persist indefinitely.
Push notifications with lock-screen delivery, not buried in an app.
Higher enrollment rates. Lower friction means more customers join.
Apple Wallet is already on every iPhone. Zero install friction.
Passes transfer automatically when customers get a new iPhone.
Frequently asked questions
How do I add a loyalty card to Apple Wallet?
With LoyaltyPass, you create your branded loyalty card in the dashboard and share an enrollment link or QR code. Customers tap the link on their iPhone, tap "Add to Apple Wallet," and the pass appears in their wallet instantly. No app download required.
Does Apple Wallet support stamp cards and points programs?
Yes. Apple Wallet passes support both stamp cards (buy 9 get 1 free) and points-based programs. LoyaltyPass manages the loyalty logic — Apple Wallet displays the current balance and updates it in real time after every scan.
Can I send push notifications through Apple Wallet?
Yes. LoyaltyPass sends push notifications directly to the lock screen of every customer who has your loyalty card in Apple Wallet. Open rates are significantly higher than email because the notification appears without the customer opening any app.
What iPhone models support Apple Wallet loyalty passes?
Apple Wallet loyalty passes work on any iPhone running iOS 9 or later. This covers virtually every iPhone in active use today. No special hardware or NFC capability is required to add or display a loyalty pass.
Do my customers need to download the LoyaltyPass app?
No. Customers only use Apple Wallet, which is built into every iPhone. There is no LoyaltyPass consumer app to download. The only app your staff needs is the free LoyaltyPass merchant app to scan wallet passes at checkout.
Can I customize how my loyalty card looks in Apple Wallet?
Yes. LoyaltyPass gives you full control over the card design: upload your logo, set your brand colors, choose your card background, and configure what information is displayed. Your card looks like a natural extension of your brand.