Creating a loyalty card for Apple Wallet and Google Wallet requires no developer, no App Store submission, and no technical knowledge. With LoyaltyPass, the process takes under 10 minutes: design your card, set your rewards, and your QR code is live for customers to scan immediately. One QR code works for both iPhone (Apple Wallet) and Android (Google Wallet).
What you need before you start
- Your business logo (PNG or SVG, any size)
- Your brand colours (hex codes or just pick from a colour wheel)
- Your reward structure (stamp card or points: see the stamp card vs points guide if you are unsure which fits your business)
- A smartphone to use as the merchant scanner (any iPhone or Android)
That is genuinely the full list. No API keys, no developer account, no Apple Developer Program membership required when using a wallet platform.
Step-by-step: create your loyalty card in under 10 minutes
Step 1: Sign up for LoyaltyPass (2 minutes)
Go to LoyaltyPass and start your free trial. No credit card required.
Step 2: Design your card (3 minutes)
In the dashboard, choose a card template and upload your logo. Set your primary colour to match your brand. Add your business name. The preview shows exactly how the card will look in Apple Wallet and Google Wallet.
Wallet passes have a specific layout: business name at the top, logo on the right, primary colour as the card background, and the rewards balance displayed prominently. LoyaltyPass handles all formatting automatically.
Step 3: set your reward rules (3 minutes)
Choose your program type:
- Stamp card: set how many stamps are required (typically 8-12) and what the reward is ("free coffee", "$10 off", "free service")
- Points program: set the earn rate ($1 = 1 point) and redemption threshold (100 points = $5 off)
LoyaltyPass handles all the logic. You do not write any rules manually.
Step 4: Download the merchant app (1 minute)
Install the free LoyaltyPass merchant app on your staff phone (or your own phone). This is how you scan customer passes at checkout. Any smartphone works.
Step 5: Generate and display your QR code
LoyaltyPass generates a QR code for your loyalty program. Print it and place it at your counter, add it to your receipt printer output, or share the link via SMS or email. When customers scan it:
- iPhone users: the card opens in Apple Wallet. One tap to add.
- Android users: the card opens in Google Wallet. One tap to add.
The card is live immediately. Your first customer can join in the same session.
What customers see
After scanning your QR code, customers see a preview of your branded loyalty card. They tap "Add" once. The card appears in their Wallet app.
From that moment, every time they earn stamps or points, the balance on the card updates in real time. They do not need to open any app. The card is always current, always accessible from their Wallet.
When you send a push notification ("you are 2 stamps from a free coffee"), it appears on their lock screen with your business name. They do not need to visit your website or check an email.
How to update your card after launch
With LoyaltyPass, you can update your card design, reward rules, or notification settings at any time from the dashboard. Changes push to all existing customer passes automatically. Customers do not need to re-add the card. This is the advantage of over-the-air wallet pass updates.
If you want to run a promotion ("double stamps this weekend"), create a push notification from the dashboard and send it to all enrolled members or a specific segment (for example, customers who have not visited in 30 days).
Pricing
LoyaltyPass is $99/month for the Pro plan (unlimited members). The plan includes Apple Wallet and Google Wallet passes, push notifications, geofencing, and the merchant scanner app. 14-day free trial, no credit card required.
Ready to launch your loyalty card? Join the LoyaltyPass waitlist and have your first customer scanning within 10 minutes.
Related reading: How to Set Up a Digital Loyalty Program in 10 Minutes for the full setup walkthrough including QR code placement and staff briefing. Google Wallet Loyalty Card: The Complete Guide for Businesses covers the Android-specific setup in detail. Apple Wallet Loyalty Card: The Complete Guide for Businesses covers the iPhone setup in detail.
About the author
Nora Kent is a customer retention writer and loyalty marketing specialist covering UK, Irish, and Australian markets for LoyaltyPass. She helps independent business owners launch digital loyalty programs that customers actually use.
