Nora Kent

Nora Kent

UK, Ireland, Australia, New Zealand

Covers loyalty programs across Anglo-Irish and Asia-Pacific markets: independent cafes, pubs, grocery chains, and high-street retail. Tracks Tesco Clubcard, Boots Advantage Card, Woolworths Everyday Rewards, and independent business adoption of digital wallet passes.

Part of the LoyaltyPass editorial team. All articles draw on primary sources: brand announcements, industry research, and academic literature.

229 articles

PlaybooksApr 24, 20268 min read

Farmers NZ Loyalty: What New Zealand Department Store Retailers Can Learn

Farmers is New Zealand's oldest and most established department store chain, operating 55+ stores with a broad range spanning fashion, beauty, homewares, and electronics. Its Farmers Club loyalty programme rewards members with points, birthday vouchers, and exclusive sale access. Here is what New Zealand independent fashion, beauty, and homewares retailers can learn from the Farmers Club approach.

PlaybooksApr 20, 20268 min read

The Warehouse NZ Loyalty: What New Zealand Retailers Can Learn

The Warehouse is New Zealand's largest general merchandise retailer, operating 92 stores under the iconic red shed format and known for its broad product range at accessible prices. Its Clubcard loyalty programme rewards purchases with points redeemable toward future purchases. Here is what New Zealand independent retail, homewares, and general merchandise operators can learn from The Warehouse Group's loyalty approach.

PlaybooksApr 16, 20268 min read

Target Australia Loyalty: What Australian Fashion Retailers Can Learn

Target Australia is a Wesfarmers-owned fashion and homewares retailer with 280+ stores across the country, positioned as a slightly more fashion-forward alternative to Kmart within the same corporate group. Target Australia does not run a traditional loyalty points programme, relying instead on seasonal collections, member pricing on the Target app, and the Wesfarmers ecosystem to retain its core family shopper. Here is what Australian fashion and homewares retailers can learn.

PlaybooksApr 7, 20268 min read

Kmart Australia Loyalty Strategy: What Aussie Retailers Can Learn

Kmart Australia is one of Australia's most visited mass-market retailers, operating 320+ stores as part of the Wesfarmers Group. Like Five Guys in burgers and Primark in fashion, Kmart has built extraordinary customer return frequency without a formal loyalty programme through extreme value pricing, continuous product refreshes, and the discovery-driven shopping experience Australians call the 'Kmart addiction'. Here is what Australian independent retailers can learn.