Clover POS businesses have two loyalty paths: Clover Rewards (bundled with Clover, phone-number-based, no wallet passes) or LoyaltyPass (flat $29/month, wallet passes for Apple and Google, runs alongside Clover). Clover Rewards wins on simplicity within the Clover ecosystem. LoyaltyPass wins on customer engagement, price transparency, and portability.
Clover Rewards vs LoyaltyPass
| Feature | Clover Rewards | LoyaltyPass |
|---|---|---|
| Pricing | Bundled with Clover plans | $29/month flat |
| Works with Clover POS | Native (no extra step) | Yes, alongside Clover |
| Apple Wallet / Google Wallet passes | No | Yes |
| Stamp card programs | No (points only) | Yes |
| Points programs | Yes | Yes |
| Push notifications | Limited | Yes, included |
| Geofencing | No | Yes, included |
| Customer data portability | No (Clover ecosystem) | Yes (yours) |
| Works if you switch POS | No | Yes |
How Clover Rewards works
Clover Rewards is built into the Clover POS interface. When a customer pays, the terminal prompts them to enter their phone number. The system identifies them and awards points automatically based on spend. No card to carry, no app required.
Strengths of Clover Rewards:
- Zero setup friction if already on Clover
- Automatic points without a separate scan step
- Customer data visible inside your Clover dashboard
Limitations of Clover Rewards:
- No wallet passes: customers have no visible loyalty card between visits
- Points only: no stamp card model available
- Limited push notification capability for re-engaging lapsed customers
- Clover owns your loyalty data: switching POS means starting over
- Feature set is significantly below standalone loyalty platforms
How LoyaltyPass works alongside Clover
LoyaltyPass and Clover run as separate systems with no integration needed. The checkout flow:
- Customer pays at your Clover terminal as usual
- Customer shows their wallet pass; staff scan it with the free LoyaltyPass merchant app (any smartphone, 2-3 seconds)
The customer leaves with a branded card visible in their Apple Wallet or Google Wallet. Their balance updates in real time. Between visits, you send push notifications, run double-points days, and re-engage lapsed members from the LoyaltyPass dashboard.
Why this matters for your business:
Customers who carry your loyalty card in their Apple Wallet are reminded of your business every time they open their Wallet app. Clover Rewards customers have no such reminder: unless they think to ask at checkout, they are not engaged between visits. The visibility difference drives a meaningful gap in repeat visit rates.
When to use Clover Rewards vs LoyaltyPass
Use Clover Rewards if:
- You are fully committed to Clover and not considering switching POS
- Checkout integration with zero extra steps is your top priority
- You do not need wallet passes, stamp cards, or push notification campaigns
- The bundled cost within your Clover plan makes it effectively free for your setup
Use LoyaltyPass if:
- You want branded wallet passes your customers carry and see between visits
- You want a stamp card program ("dine 9 times, get a free meal")
- You want push notification campaigns with segmentation
- You want your loyalty data to stay with you if you ever change payment processors
- You want transparent flat-fee pricing ($29/month versus variable Clover bundling)
For most independent Clover businesses, LoyaltyPass delivers a meaningfully better customer experience at a lower and more predictable cost. The key upgrade is the wallet pass: a physical-feeling branded card that lives in your customer's phone is more engaging than a phone-number database entry.
Ready to launch a wallet-pass loyalty program on your Clover business? Join the LoyaltyPass waitlist, flat $29/month, works alongside Clover from day one.
Related reading: Loyalty Program That Works With Any POS explains the full POS-independence argument. Loyalty Program Pricing Comparison: 10 Platforms in 2026 for a side-by-side of all platform costs. Wallet Pass Push Notification Open Rates covers the 90% open rate data and why it matters over Clover's notification capabilities.
