Chloe Reed

Chloe Reed

United States, Canada

Covers loyalty programs across North America: QSR chains, coffee shops, specialty retail, and independent F&B. Tracks McDonald's, Starbucks, Chick-fil-A, Tim Hortons, and the independent business landscape across US and Canadian markets.

Part of the LoyaltyPass editorial team. All articles draw on primary sources: brand announcements, industry research, and academic literature.

197 articles

PlaybooksFeb 9, 20268 min read

Five Guys Loyalty Strategy: What US Burger Restaurants Can Learn

Five Guys is one of the US's most successful fast-casual burger chains with 1,700+ US locations, generating exceptional customer retention without a traditional loyalty programme. Its model, like Pak'nSave in grocery and TJ Maxx in retail, demonstrates that product quality and operational consistency can generate loyalty that points programmes struggle to match. Here is what US burger restaurants can learn.

PlaybooksJan 16, 20268 min read

Nordstrom Nordy Club Loyalty: What Premium Fashion Retailers Can Learn

Nordstrom Nordy Club is one of the most sophisticated tier-based loyalty programmes in US premium fashion retail, with over 13 million active Nordstrom cardholders and millions more in the free member tier. Its four-tier design rewards the highest-spending fashion customers with access, experiences, and services that discounts cannot replicate. Here is what US independent premium and boutique fashion retailers can learn.