For Toast POS restaurants, the loyalty choice is between Toast Loyalty (percentage-based add-on, phone-number tracking, no wallet passes) and LoyaltyPass (flat $99/month, wallet passes for Apple and Google, works alongside Toast with no integration). Toast Loyalty wins on checkout integration. LoyaltyPass wins on price, wallet passes, push notifications, and data ownership.
Toast Loyalty vs LoyaltyPass for restaurants
| Feature | Toast Loyalty | LoyaltyPass |
|---|---|---|
| Pricing | % of sales + base fee | $99/month flat |
| Works with Toast POS | Native (checkout-integrated) | Yes, alongside Toast (no integration) |
| Apple Wallet / Google Wallet passes | No | Yes |
| Stamp card programs | No (points only) | Yes |
| Points programs | Yes | Yes |
| Push notifications | Limited | Yes, included |
| Customer data ownership | Toast owns it | Yours |
| Works if you leave Toast | No | Yes |
How Toast Loyalty works
Toast Loyalty integrates directly into the Toast checkout flow. When a guest pays, the terminal prompts for their phone number or email. Points are awarded automatically. No card required, no extra step beyond the phone number entry.
Where Toast Loyalty fits well:
- Restaurants fully committed to Toast long-term
- High-volume operations where checkout integration reduces staff friction
- Restaurants already on the full Toast suite (marketing, CRM, and loyalty together)
Where Toast Loyalty falls short:
- Pricing: the percentage-of-sales model means loyalty costs scale with revenue. A $50,000/month restaurant could easily pay $200+/month for Toast Loyalty, versus $99/month flat for LoyaltyPass.
- No wallet passes: guests carry nothing. There is no visual loyalty card, no balance visible between visits, no geofence reminder when they walk past your restaurant.
- Points only: no stamp card or visit-based programs.
- Push notifications are limited compared to standalone loyalty platforms.
- Data lock-in: leaving Toast means starting your loyalty program from scratch.
How LoyaltyPass works for restaurant guests
With LoyaltyPass, each guest has a branded loyalty card in their Apple Wallet or Google Wallet. After they pay at your Toast terminal, a staff member scans their wallet pass using the free LoyaltyPass merchant app. Points or stamps are awarded in under 3 seconds.
The guest's card shows their current balance at all times. Between visits, you can send push notifications directly to their lock screen: "Happy hour tonight, 5-7pm. Double points on all starters." These notifications achieve open rates around 90%, compared to approximately 20% for email.
At off-peak times, one push notification to enrolled members can shift bookings into quiet slots. Restaurants using this approach report filling previously empty time slots in under 30 minutes of sending.
Which is the right choice for your restaurant?
Choose Toast Loyalty if:
- You are fully committed to Toast and will not change POS.
- Checkout integration is your top priority and the percentage-based pricing works within your margins.
- You are already using Toast Marketing and want one unified platform.
Choose LoyaltyPass if:
- You want wallet passes for guests to carry.
- You want flat, predictable monthly pricing without a percentage of sales component.
- You want push notifications to drive off-peak covers.
- You want loyalty data that stays yours if you ever change payment processors.
- You want a stamp card option alongside points.
Most independent restaurants on Toast save money and get a better guest experience with LoyaltyPass. The wallet pass alone changes how guests perceive and interact with your loyalty program.
Ready to add wallet-pass loyalty to your Toast restaurant? Join the LoyaltyPass waitlist, $99/month flat, works alongside Toast from day one.
Related reading: Best Loyalty Program for a Restaurant in 2026 for a broader restaurant comparison. Loyalty Program That Works With Any POS explains why POS-independence protects your loyalty data long-term. Loyalty Program Pricing Comparison: 10 Platforms in 2026 for a full side-by-side of all platform costs.
